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Different innovations in architectural design and building
construction will be highlighted at The Exchange Regency—a
42-story residential condominium tower developed by Nobleland
Ventures Inc. as its second premier development.
Once it rises, The Exchange Regency will stand
out in the imposing skyline of the Ortigas Business District by
presenting a new innovation in its structure, called “architecture
in motion.” The development is strategically located on a
three-corner property at the convergence point of Exchange Road,
Meralco Avenue and Jade Drive in Ortigas Center, Pasig City.
The sinuous building design will be achieved
using an “infinity” structure designed by Arch. Albert Yu of
ASYA Design Partner. This pattern was inspired by the “infinity”
pictogram—an auspicious symbol that signifies luck, happiness and
wealth. It also closely resembles the number 8 figure.
“Based on the infinity symbol, the building
pattern will have six corners and six main columns instead of the
standard building which has four corners and four columns,” said
Nobleland Ventures General Manager Jonas O. Senia. “This will make
the structure multi-faceted, because when you look at the building
from different directions, it will not appear flat or bland. It is
as if it is moving because it has different designs for each side.
That is why we call it architecture in motion,” he explained.
From an aerial perspective, the tower’s
contour will form a number 8 figure. Besides the aesthetic
value, the architectural design will also form the basis of a more
sensible building plan. “The building will have a stronger
foundation because it will have more corners and columns. These
advantages will make The Exchange Regency truly incomparable and
innovative in its class, which we initially intended when we
conceptualized the project,” Senia added.
The Exchange Regency will be more challenging to
build, but Senia said that Nobleland is all the more motivated to
complete the tower and present it to the market as a one-of-a-kind
condominium development. Its unique building design presents various
advantages, including panoramic views from the upper levels, wider
hallways and higher ceilings that do not generate much heat inside
the building. “That means additional savings in electricity and a
general feeling of openness which cannot be found in other condo
projects,” Senia noted.
Buyers can choose from different types of condo
units that will suit their requirements: 1-bedroom flat units,
2-bedroom flat units, 1-bedroom lofts, 2-bedroom lofts, and
3-bedroom loft units. Units at The Exchange Regency are modular
in design, so buyers also have the option of combining adjoining
units. At present, a lot of buyers are taking advantage of this
option and are buying two to three 1-bedroom units and combining
them to achieve bigger space.
“Combining units becomes a more practical and
affordable option, because the unit owner can enjoy bigger spaces at
a better price. This follows our concept for The Exchange Regency
where we wanted to come up with affordable pricing for condo living
in a strategic area like Ortigas, but of high-end quality,” Senia
said.
According to Senia, the construction is
currently ahead of schedule. Nobleland Ventures Inc. has completed
the basement excavation (including the last basement parking level).
He also added that they have tapped CE Construction Corp. as their
general contractor and have started the excavation for the
structural foundation of the project.
With a target completion date of December 2010,
Nobleland aims to present The Exchange Regency as a flagship project
that will boost the company’s image as an emerging force in the
real-estate business. Upon turnover, unit owners will also be proud
to reside in a tower that celebrates the best of architectural
design.
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For inquiries, call 744-5229 and 727-3569,
e-mail sales@noblelandinc.com, or visit www.noblelandinc.com.
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