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Saturday, August 30, 2008

 

Radio for the next generation

By Maria Nikka Garriga and Judith Sancha, Special to the Manila Times

Magic 89.9’s Junior Jocks of 2008.
Photo by Pix Republik Studios

Today’s era of technology has dubbed radio a dying industry. From Ipod’s, multimedia cell phones and unlimited access to the World Wide Web, everyone just went crazy over these innovations that offer instant entertainment with their newest designs and specifications.

So when it comes to music and convenience, radio may faces new competition compared to how it was a few decades ago. However, the airwaves are still alive and kicking with the next generation of talents ready to revivify this dynamic industry!

There is one thing radio has that gadgets or other alternatives for radio doesn’t: entertaining disk jockeys with wonderful voices that provide everyone with not just the usual genre of music—but even the latest updates that your widget can’t possibly feed you. Here is a radio program of brilliant, young teens that enliven today’s airwaves and may soon take over as the next generation of the radio industry.

The Junior Jocks Program of Magic 89.9 is based on giving people experience by teaching them the basics and know how’s behind working and operating a radio show. CJ Rivera, also known as DJ CJ on-air, heads the student DJ program. “The program started when I took over. It was formerly known as Campus Patrol. James Bang and I wanted a fresh start for the program, so we thought a new name would go with it,” he said.

Tin Gamboa, or DJ Suzie as she is known on-air, came from the Junior Jocks program last year. And now besides being a DJ for Magic’s The Big Meal, Saturday Slam and the Magic 30, she also helps educate the DJ hopefuls. “Magic has the best DJ’s around. What we promise in JJ [Junior Jocks] is a fun and memorable experience; molding them to be the best DJ’s in the industry like Mo Twister, Boom Gonzales, Sam Y. G,” she said.

Junior Jocks cater to individuals who show interest and talent in becoming disc jockeys. Some of the aspiring student DJ’s in this year’s program is JJ Dale, whose real name is Joshua Ylaya, a junior multimedia arts student; JJ Tyler, also known as Nikko Angelo Ramos, another junior from the University of the Philippines-Los Baños; pre-medicine student JJ Nestle, or Malyzon Nestle Garcia in real life and JJ Jessica, or Jessica Mendoza, a communications student from the Ateneo De Manila University.

Popoli: What are some of your experiences during the audition for the Junior Jocks?

Tyler: “It was difficult thing to describe because it happened so quick. A friend of mine told me a day before about the auditions. We were fortunate because when we got there, there was not so much in the line. So, I had my interview easily. I got told I was in.”

Popoli: What is it like that you’re actually a part of the program?

Dale: “It’s like on TV, it’s just that you’re not in the camera. You’re involved in music, with entertainment and how to operate shows.”

Nestle: “With Magic, they give us more exposure, the people there train us personallly and we learn a lot of things. It’s a fun station.”

Jessica: “Being a Junior Jock, it’s more than just training, like talking on air; you have to learn how to work with the console.”

Popoli: What are some advantages you get as a Junior Jock and as a student?

Jessica: “All my classmates were taking up Journalism major so all of them were into writing. With Magic, it helps me with the other part of it—broadcasting.”

Tyler: “Some people may argue that this is a destruction to your academics. But the Junior Jocks program actually helps me a lot [in my studies]. Magic 89.9 is a very important environment, very light, very young and they value education very highly.”

Nestle: “It helps me be more versatile.”

Popoli: What can you advice for those aspiring individuals who want to be in the career you are right now?

Jessica: “Know your music. Know the popular music and artists. Practice reading out loud. You need to be updated not only with the current events but with other things to talk about such as sports. Even though I am not that sporty, I need to be updated. You have to be energetic. Magic loves energetic personality and being just you.”

From just mere listeners to being the ones listened to, these group have gone far as to actually becoming part of the radio station they have always loved. “The program is both fun and enriching. It is a dream come true from both the members and our station. It’s a testament on how radio shoot should be inspiring and fun,” DJ CJ added.

“I’m very proud of our Junior Jock program. This year alone, over 300 students from the top schools in Manila auditioned and this batch is extremely talented. It only shows how radio is alive and part of the lifestyle of today’s youth,” says Andrew Santiago, station manager of Magic 89.9. “It will be an exciting year. We plan to change the face of radio and I’m happy these students are a driving force behind the magic.”

Sure, music lovers definitely pay a worthy price to have gizmos provide them with music and entertainment by just rotating a finger or clicking on a button. However, one can agree that free radio is still what regular commuters and drivers turn to when stuck in the daily rush-hour traffic not just for free music—but news or traffic reports.

And with Magic’s Junior Jocks, listeners can find a reason to stay tuned to a group of smart and witty disk jockeys playing good music, giving updates and sharing to the world what today’s youth has to offer. (To know more about the Junior Jocks, visit their multiply site at www.juniorjocks899.multiply.com or listen on air every Saturday, 12 noon-2 p.m. at Magic 89.9 www.magic899.fm).

   

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