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THE local mobile communications sales arm of LG Electronics said it
is relying on the “aggressive pricing” of its cellular phone
products to further increase its share of the booming cell phone
market in the Philippines, an official said.
On the sidelines of the launch of LG’s newest
cell phone model, the KP500 or the “Cookie,” Jon Santico, senior
manager of LG Electronics Philippines Inc.’s mobile communications
division, told The Manila Times on Friday that LG is trying to boost
sales by launching various models across all categories with
reasonable prices.
“It’s only about two years ago when the
first few LG cell phones were launched in the Philippines, and
it’s just a year since LG has put up a local unit focusing on the
sales of its mobile phones here. The local market is very
competitive and we have well-entrenched competition already,” he
said.
According to Santico, LG phones have already
captured about 5 percent of the local mobile phone market, and the
company is “doing well” as it met about 80 percent to 90 percent
of its sales expectations so far. “While LG is a relatively new
player in the mobile phone segment, we are happy with how the market
has accepted our cell phone line,” he said.
At present, LG has more than a dozen cell phone
models available in the market, he said.
Santico cited the LGKP500, a full touch screen
handset which, according to LG, is “attractively priced” at
P11,900. “We have very high expectations for this model,” he
said.
LG would also introduce more phones soon,
including a smart phone this December and at least a dozen more
models next year. “LG is the number three cell phone brand
worldwide [after Nokia and Samsung], and we would want our local
presence to reflect that,” Santico said.
-- Ben Arnold O. de Vera
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