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Monday, February 04, 2008

 

MARKETING IT
By Gil Velez
Are you secured?

 
Connectivity is an increasing business need among today’s businessmen. We often see them in hotspots like coffee shops and hotel lobbies. A hotspot is a wireless Internet access point. It can be a small room or an office building.  Hotspots are also found in hotels and restaurants where as part of marketing strategy they are offered for free to clients. Even Tan Son Nhat Airport in Ho Chi Minh City, Vietnam is a free Wi-Fi hotspot.

Other hotspots can be found in bookstores, gas stations and even universities.

UST has recently upgraded its core network using 10 Gigabit per second (Gbps) technology from Cisco.  Www.totalhotspots.com/directory/ph lists 429 hotspots in the country. Singapore counts 852.

When my wife Cecile and I visited Renelle Velez, my cousin, in New Jersey in December, her whole house was a hotspot (mine too! ed.). She had a router installed. A typical home router with a stock antenna could have a range of 32 meters indoor and 95 meters outdoors.  Range also varies with frequency band, you know, those numbers with GHz.

Now, thanks to WiGo, Rockwell Powerplant Mall recently became one big hotspot offering free Wi-Fi. WiGo’s other free hotspots include LKG Tower Food Odyssey and PBCOM Tower Food Patio in Makati and the National Library in Manila. Checking the Globequest website, it lists nearly 100 wireless Internet zones, called WIZ, around the country.

According to Liza de los Reyes, WiGo chief operating officer, the free service is aimed at the growing number of laptop users. “The need to stay online is no longer confined to the home or workplace adding that “road warriors” are a new breed of users whose lifestyles are putting a greater demand on mobility,” said Liza.

While in the 2006 report of the International Communications Market by the UK Office of Communications: 25 percent of the world’s hotspots are in the United States with 8.8 hotspots per 100 people; Japan has 5.3 hotspots per 100 people; UK and Ireland both average 18 hotspots per 100 people.

T-Mobile reportedly has 7,897 hotspot locations in the US and 45,000 hotspots worldwide for its subscribers. Of course, a US subscriber pays extra to use a T-Mobile hotspot outside the US. I read that St. Cloud, Florida was the first city in the US to offer city wide free Wi-Fi. Maybe, someday we will have the City of Makati as one big free hotspot? 

The Wi-Fi brand

“Wi-Fi” is actually a wireless technology brand owned by the Wi-Fi Alliance, which is a consortium of companies that specifies methods and techniques of wireless local area network (WLAN) operations. This alliance includes some popular brands we know like Cisco, Lucent and Nokia. 

The Wi-Fi Alliance agrees on a set of interoperable products based on the family of IEEE 802.11 standards. These numbers are the set of standards for WLAN developed by the Institute of Electrical and Electronic Engineers (IEEE) based in New York. According to its website at www.ieee.org, the organization has more than 370,000 members in 180 countries. The IEEE is also the leading authority in other areas like aerospace systems, biomedical engineering and consumer electronics.

Challenges of Connectivity

Problems can arise given the increasing number of Wi-Fi access points especially in high-density areas like condominiums or office buildings. An excessive number of access points result in “Wi-Fi Pollution.” This can prevent access and interfere with the use of other access points.  Devices like security cameras, Bluetooth devices and even cordless phones and microwave ovens can also cause additional interference.  In fact, several years ago, we had a dilemma with the 2.4GHz band radio spectrum utilized by the 802.11 Wi-Fi standard as the frequency is used (until now) by Meralco in Metro Manila.

Wireless networks use radio signals that makes them vulnerable. They don’t have the same physical boundaries or structure like cables that wired networks use.  And these signals don’t end at your door. They can reach your neighbor across the street or the room above you where a hacker who can access your passwords and can get into your computer through your own wireless router. (In the case of Meralco, interfere with their communications equipment.)

Or you enter a free “poisoned hotspot” set up by identity thieves for the purpose of “sniffing” data sent by different users. This abuse can be avoided by the use of VPN or Virtual Private Network.

Are you secured?

Often, we are so excited with technology that we want it “up and running” immediately. And we become careless and ignorant. We forget the need for security such as a unique SSID (a name that identifies a network) and encryption technology for wireless networks.

Gerilyn Baltan of APC-MGE, a fully- integrated solution provider for Critical Power and Cooling Services, shares a few simple tips. “Connect only when you are ready to send your e-mail. Avoid going to an unknown website or a known website that you think is prone to viruses. If possible, avoid downloading stuff in an unsecured and public Wi-Fi facility. But when you download, ensure that you have a licensed and reliable antivirus software installed in your laptop.”

I recommend that you always check your Wi-Fi settings. Why not turn off the option that allows your laptop to constantly search and log on to the nearest hotspot. This can be dangerous as you could inadvertently use an insecure network to login to a website, thereby making the login credentials available to anyone “sniffing” and have your sensitive data read.

I hope this story was sent (and not sniffed) via a secured hotspot?

   

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Severino O. Frayna Jr., Benjie Dela Rosa
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