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Yamaha Motor Phils. (YMPH)—recently revitalized as “brand
new”—kicked off on February 7 the Metro Manila leg of its grand
motorcycle event called “Yamaha Evolution 2008: Feel the
Excitement.” With the Metro Manila event culminating on February
13, the show hits the road to SM City Cebu on March 6 to 12 before
moving to SM City Davao on April 8 to 14. The event promises to be a
much-awaited one among Yamaha fans and other motorcycle enthusiasts
around the Philippines.
The event will showcase not only the latest
Yamaha models like the Mio, Nouvo, Crypton and Sniper that are
available in local dealerships but will also feature the latest
technologies developed by Yamaha Motor Co. Ltd. of Japan.
“There will be a lot of activities at the
Yamaha Evolution 2008 to communicate the fun and the joy of riding
motorcycles,” said YMPH Advertising Supervisor Ryan Jude Camus.
In the events, YMPH mounts a motor show
showcasing Yamaha’s MotoGP racing machine, the YZR-M1 ridden by
seven-time MotoGP World Champion Valentino Rossi.
“Yamaha has a major presence in the motorcycle
grand prix circuit,” said Camus. “MotoGP is the apex of the
world’s motorcycle racing and the YZR-M1, which is equipped with
Yamaha’s advanced technology, has won numerous titles and races
with ‘The Doctor’ Valentino Rossi. Show goers will see how the
technology that Yamaha derives from its MotoGP experience trickles
down to its production motorbikes,” he said.
Also on display are the YZF-R1 and YZF-R6 sport
bikes, the MT-01 muscle bike and other interesting Yamaha
motorcycles. YMPH will announce the arrival of custom bikes and the
launching of a new model at the events.
For visitors with valid drivers’ licenses
(with Restriction Code 1), YMPH has a test-riding course where
motorcyclists can ride and experience Yamaha motorcycle models
including the CVT-equipped automatic ones, which are currently the
rave in the country and around Asean.
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