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In June of 2007, sports brand brand Adidas committed to work with
Peace Players International (PPI) to launch the first PPI operation
in New Orleans. The partnership came about after both
companies saw a glaring need for sporting opportunities and
life-skills development after the devastation of hurricane Katrina.
This weekend, the Basketball is Brotherhood campaign will be
launched all over the world in New Orleans, with NBA All-Stars Kevin
Garnett, Tim Duncan, Dwight Howard, Chauncey Billups and Antawn
Jamison who will share their time with kids.
The All-Stars will provide advice and guidance
for both on and off court topics as they get to know the young ball
players on a personal level while playing the game they all love.
The NBA players, together with participants, former players,
NBA business and media partners and guests, and volunteers will roll
up their sleeves to participate in the NBA Cares All-Star Day of
Service.
The highlight of a new collection will be
the official jerseys of the Eastern Conference and Western
Conference uniforms of the 2008 NBA All-Star game inspired by the
unique architecture of New Orleans . Available in the Philippines
are the jerseys of KG for East and Kobe for West. The back of
the jerseys are silver for the East and gold for the West to
represent the conference colors.
Here in the Philippines, look out for some of
the hot All-Stars Weekend apparel including the Vintage Iron graphic
tee that features the 2008 All Star Weekend dates and location, as
well as the ‘iron-inspired’ look of this year’s All Star
players.
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