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Monday, February 18, 2008

 

Toshiba to pull out of HD DVD market

 
TOKYO: Japan’s Toshiba, which has led the HD DVD video disks format, plans to withdraw from the business as it is losing the battle against rival Sony’s Blu-ray format, a report said Saturday.

The company is in the final stage of deciding the pullout, public broadcaster NHK said without naming sources.

The report came after top US retailer Wal-Mart on Friday drove another nail into the coffin of HD DVDs by announcing it would shift to exclusively selling movies on Blu-ray.

Toshiba would take HD DVD machines off store shelves and cease production and research for future models, NHK said.

Losses could reach tens of billions of yen (several hundred millions dollars) if the company decides on the pullout, it said.

No comment was available from Toshiba on Saturday.  The HD DVD camp also includes Microsoft, Intel, Universal Home Studios, and Paramount Home Entertainment.

Wal-Mart’s announcement came in the week that major electronics seller Best Buy and online video rental giant Netflix declared their allegiance to Blu-ray, a new high-definition format promoted by a coalition led by Sony.
-- AFP

  
 

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Severino O. Frayna Jr., Benjie Dela Rosa
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