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C is for children. C is for care. C is for cure. The
number of Filipino children afflicted with cancer has been on a
continuous rise and whatever help these kids can get will go a long,
long way.
With this in mind, fashion brand
Mossimo recently gathered all its celebrity endorsers for an
afternoon musical marathon at the Activity Center of Glorietta to
raise funds for the Cancer Warriors Foundation, an organization that
cares for children with cancer.
The children came in droves and
were entertained by the likes of Barbie Almabis Honasan, Retrospect,
Thor, Jeffrey Hidalgo, Luke Mejares, and the rock group Rocksteddy.
Celebrities took time out from their schedules to do their share and
help convince mall patrons to pledge their donations to the
foundation.
Mejares, who almost choked with
emotions as he belted out his number, recalled the hair-raising
moment. “I was so touched while singing that I almost failed to
contain my emotions. It’s a small way of helping these children
who are afflicted with a dreaded disease, given that they still have
a full life ahead. Whatever way artists like me can help will go a
long way. This experience is priceless.”
For her part, new mom Barbie
Almalbis shared that it is indeed heartbreaking to see children
suffering. “ Whether it’s disease or war or famine, these kids
do not deserve to suffer. Cancer is dreaded, but modern technology
and science have become so advanced that something can be done.
Usually it’s the first step that’s the hardest, so we are all
trying to help in whatever way we can.”
The highlight of the event was
the turnover of P500,000 which are proceeds from the sale of a
special Christmas CD released in December at all Mossimo boutiques.
“The amount that we have come
up with will benefit these children. Fashion is almost always
associated with glamour and outside beauty. With this small act, we
hope to give a smile to these kids and their parents, and be one
with them in their fight against cancer. If we can heal their souls,
then perhaps, we can contribute in the complete healing of their
physical bodies,” intoned Magnolia David, executive of Mossimo.
--Sarah Baviera
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