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The Philippine Chapter of the International Public
Relations Association (IPRA) will give a PR seminar on “How to
Make It in PR” for students and young PR employees on February 27,
from 10 a.m. to 6 p.m. at the Function Room A of the Megatrade
Halls, SM Megamall, Mandaluyong City.
“The seminar is part of the
chapter’s PR for PR program and is meant to orient students
considering PR as a career, about what the PR profession really is
and what it would take for them to succeed in it,” said Joy
Buensalido, IPRA Philippine chapter chairman and president and CEO
of Buensalido & Associates Public Relations. “And who can
better do this than our members who have all made their mark in the
profession and who are willing to share their knowledge and
experience with young people?”
She added that through the
seminar the chapter aims to raise funds to help their fellow chapter
member Max Edralin defray the cost of the long and expensive medical
treatment of his granddaughter, Alexis Edralin, one of the
country’s finest young sopranos, who has been suffering from acute
mylogonous leukemia.
“Initially, we thought of
organizing a fundraising concert for Alexis. But then we still had
to look for professional entertainers to join the concert for free
or for a nominal sum. So we decided that we might as well make
use of our expertise in PR to hit two birds with one stone so to
speak—to raise funds for Alexis and at the same time help give the
country’s future PR professionals a good head start and grounding
in their PR careers,” Buensalido pointed out.
The IPRA Philippine chapter
members who will talk during the seminar are Max Edralin, PR
consultant, Bangko Sentral ng Pilipinas consultant; Millie Dizon,
vice-president, Marketing Communications Group, Shoemart; Angel
Limgenco, president, Strategic Edge; Edd Fuentes, president, Fuentes
Publicity Network; Rene Nieva, chairman and CEO, Perceptions; Bobby
Manzano, PR partner, Writer’s Edge; Richard Burgos, external
relations manager, IBM ASEAN; and Karen Villanueva, external affairs
director, Merck Sharp & Dohm Phils.
Romy Virtusio, chairman and CEO
of Virtusio Public Relations, will lead the panel discussion that
will take place at the end of the seminar. He will be joined by
chapter members Milen de Quiros, president, Full Circle, and Butch
Raquel, vice-president for communications, GMA Network.
The fee for the seminar will be
P1,000 for students and P2,000 for employees. The fee will cover not
only their participation in the seminar but also lunch, certificate
of attendance as well as handouts on the various presentations.
Companies can also make a donation of P10,000 or its equivalent in
kind for the seminar which will entitle them to send up to three of
their employees to the seminar for free.
Interested parties can contact
any of the IPRA Philippine Chapter members or call Perceptions, Inc.
at 891-3396 or 891-3485 and ask for either Glyza Lopez or Ella Berba.
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