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The development of Manila Southwoods Peak—the latest addition to
the country’s first complete golf community and ecological
sanctuary—heralds the resurgence of Fil-Estate Properties Inc. as
the country’s premiere land developer and pioneering leader in
pre-development.
“This represents a complete paradigm
shift in the way we do business. The new Fil-Estate is completely
focused on development that’s in tune with the market but gives an
absolute guarantee on delivery,” says Fil-Estate Chairman and CEO
Robert John Sobrepeña. “We’ve pooled our resources so that we
have full funding in place to start and complete a project. No sales
proceeds are used in construction, and everything is guaranteed to
be in place even before the first unit is sold.”
Out of the crisis
At the turn of the millennium, Fil-Estate
counted itself among many of its contemporaries that were hard hit
by the Asian financial crisis. Shaken but not broken by the
experience, Fil-Estate took stock of its resources –including the
largest, unmatched land bank in the country coupled with well over
two decades of expert experience in real estate development—and
retook its claim as the Philippines ’ premiere land developer.
Along the way, Fil-Estate also forged
partnerships with other key players in the industry, leveraging
their individual strengths to deliver a veritable treasure trove of
development visions for Manila Southwoods Peak and future projects.
Predevelopment is key
Central to Fil-Estate’s resurgence is its
emphasis on delivering on its promises to prospective customers. As
a pioneering adopter of the pre-development paradigm, Fil-Estate
goes to great lengths to ensure that its resources are more than
enough to guarantee full delivery on all of its development projects
beforehand.
Manila Southwoods Peak offers many assured
conveniences such as exclusive access to the Manila Southwoods Golf
& Country Club, Asia ’s First Certified Audubon Cooperative
Sanctuary that’s also ISO 14001 compliant. The Club also recently
won Audubon International’s Green Golfer Challenge 2007 in the
Private Golf Course category, with over 400 golfers having taken the
Audubon Green Golfer Pledge to adopt environmentally safe practices.
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