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Thursday, January 10, 2008

 

Investing in the straw hat business 

By Sarah Baviera Contributor

MARC DE BORJA admits that he has long been fascinated with hats. “I find hats really interesting, from the ones owned by the Queen of England to the colorful hats that protect the beachcombers while on vacation,” he muses.

De Borja knew that his fascination would eventually turn into a business. “I have always believed in creative visualization,” he volunteers, adding, “I would close my eyes and think of teaching people the techniques in making straw hats. I would see my company mass-producing colorful hats and exporting them to the West. I would envision a lot of men and women from the provinces who would attend my workshops so they can have a livelihood program.”

His mind affirmations must be working for de Borja who is now the CEO of Far East Straw Hats Corp. “We have finished the initial batch of designs and material sourcing and we are already starting production for our first phase of exports,” he shares.

While waiting for the final threads of this big undertaking, de Borja has distributed his straw hats for initial offer at certain malls and boutique shops that carry fashion accessories. These straw hats are very stylish and can be worn by both men and women.

“Our material is made from the most carefully selected buntal fibers and hand-woven from the crown to the brim. The traditional way of weaving has been adapted by de Borja and he added a touch of European design in the form of Fedora and Trilby. A Fedora comes with an elongated crown crease from the front to the back. The Trilby has a pear shape crown crease. The sweatband is made with satin material and the headband comes with solid colors and tropical floral motif.

As a young entrepreneur, de Borja is using the Internet as his initial marketing ground. Interested buyers can e-mail his company at feshc07@yahoo.com for inquiries. These straw hats can also be previewed by logging on to www.fareaststrawhat.com.

   

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