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Sunday, January 20, 2008

 

Perception surveys: Impact on political culture

By Gonzalo M. Jurado, PhD, Economist

In an earlier article (“Objective Analysis vs Subjective Rumor-Mongering,” The Manila Times, Sept. 26, 2007) I pointed out that perception surveys of the type regularly carried out by the Social Weather Stations should deal only with matters resolvable through perception, not with questions of fact answerable only by appropriate and authoritative persons and agencies. If people are asked questions the answers to which they alone are the authority, i.e., questions about what they think, feel, observe, or prefer, their responses must be taken seriously for who can know better what people think, feel, observe, or prefer than those people themselves? But when they respond to questions of fact requiring knowledge about a subject outside of their personal knowledge or experience, their replies must be checked against academic or scientific authority. If found correct, not only must the responses be given the importance that objective truth deserves but the respondents must be accorded the respect that is due people with high levels of awareness. If found wrong, the answers must be considered as suggesting that the respondents are in need of appropriate enlightenment.

(When questions of fact beyond the respondent’s personal knowledge or experience are raised in perception surveys, the surveyor can be suspected of ignorance, asking questions of fact as though these can be resolved through perception.)

Recent surveys

In recent days the national community has been inundated by a deluge of perception survey results on various aspects of our social, economic, and political life. The way events are unfolding, we can expect to be overwhelmed by many more such surveys in the next few months and still more ad infinitum in the months after.

The most recent of these surveys was that on the extent of satisfaction of the public with the performance of government as a whole. Earlier, we were informed of the results of yet other surveys: one, on the extent of approval by the public of the performance of high government officials; another on the degree of happiness with which the Filipino people anticipated Christmas; yet another, on aspects of the socio-political situation in the locality of respondents, i.e, on whether employment has improved, the quality of education has deteriorated, graft and corruption in the government has worsened, etc.

Fact or perception?

In the most recent of these surveys, as reported in media, respondents were asked whether they were satisfied or dissatisfied with the performance of the government in 10 areas of public concern. These concerns and the ratings given by the respondents were: (1) in the conduct of foreign relations +20; (2) in fighting inflation -29; (3) in eradicating graft and corruption -29; (4) in reconciling with Muslim rebels +13; (5) in fighting terrorism +12; (6) in helping the poor +4; (7) in promoting human rights +2; (8) in fighting crime -5; (9) in ensuring that no family goes hungry -22; and (10) in telling the truth to the people -11.

How should we react?

How should we, the people, react to these survey findings? Should we take them seriously? Be indifferent to them? Dismiss them outright?

Answer: It depends on the nature of the questions posed.

To reiterate, if the questions pertain to perception, that is, the thoughts, feelings, and preferences, of the respondent, we should take the responses seriously—for the answers can be assumed to be valid and reliable, correspondent to the respondents’ thoughts, feelings, observations, or preferences unless the respondents choose to deceive themselves. Since respondents are not likely to cheat themselves, we must give due respect to their replies.

If the questions ask about facts, such as the extent of unemployment, the quality of education, the state of health of the community, the quality of governance, we should regard the responses as mere guesses or surmises and give them no more importance than conjecture deserves. If the replies clearly are at variance with the facts, they should be dismissed outright and the respondents informed and enlightened so that they are liberated from their ignorance and lack of information.

To be continued

Dr. Jurado is currently Professor of Economics and Vice-President for Finance and Development at Kalayaan College, Marikina, and Consultant to the Asian Development Bank, Manila, and to the United Nations Economic and Social Commission for Asia and the Pacific, Bangkok.  He earned his PhD (Economics) at the University of Wisconsin, USA  

   
 

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