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Schwarzkopf Professional brings a world of excitement to the stylish
set as it celebrates its 10th successful year with the unveiling of
the Essential Looks Modern Life Collection, a definitive guide to
injecting this season’s eclectic style into contemporary salon
portfolios. Each element, from the trend book to the step-by-steps,
is designed to place hair professionals and their salon at the
forefront of fashion.
To make the 10th anniversary even more special,
Schwarzkopf Professional will offer a training event for local
Schwarzkopf Ambassadors starting with Lorna Sandoval of David’s
Salon, Nikki Bacay of Traffic Salon and Weng de Guzman of Fix Bench
for the months of October and November.
”Our latest collection is really a fresh
direction for the catwalks; it’s a real reflection of today’s
society. Each designer has contributed to the fashion melting
pot in their own individual way that has produced something totally
eclectic. Each fashion mood within Modern Life is a story with
dept and I predict lots of salon clients will find it very
liberating,” says Schwarzkopf Professional global editorial
ambassador Tyler Johnson. The key looks for autumn/winter
fashion in 2007 will be Minimalist, Glitterati, Boys Own and Femme
Fatale.
In addition and for the first time, each
Essential Looks package will also include an IGORA Colour Book
highlighting colour trends for autumn/winter 2007. This unique
forecasting tool delivers an indispensable toolbox for today’s
hair creatives, helping them to transform their vision into everyday
reality. With IGORA, your hair doesn’t just look fabulous,
it also looks completely up to the minute.
As Schwarzkopf Professional Essential Looks
creative director Steve Hogan says, “Modern Life is the perfect
collection to wrap up our 10th anniversary. We have looks that
inspire people to express their personal style with flair, while
giving clients usable and accessible interpretations from the
catwalk.”
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