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WIPRO Technologies, one of the world’s fastest growing outsourced
services and consulting companies has located in the country with
its first business process outsourcing (BPO) facility in Cebu City.
T.K. Kurien, the company’s president, said the
company plans to hire more than 900 workers for its 45,000
square-foot Cebu facility, which will handle customer-focused
support processes, before the end of the month.
The company is also looking at establishing
additional centers in other fast-growing cities in the country.
Kurien, said the Mumbai-listed firm decided to
locate in the Philippines among other locations due to the
availability of qualified talent in the country.
“The Philippines is one of the largest English
speaking nations and with a talent pool of 29 million. This is one
location that [we] definitely want to expand our presence in,”
Kurien said.
Citing a study by advisory firm Tholons, Kurien
said that Manila has been included as one of the top 5 prime
outsourcing destinations, and Cebu as one of the leading emerging
global destinations for outsourced processes.
Sanjeev Bhatia, vice-president for international
operations of Wipro BPO, said that the business objective is to
enable delivery of multilingual services to its global customer
base.
As a part of its global expansion strategy,
Wipro has already invested in several overseas centers. In the last
nine months alone, the firm had setup global delivery centers in
Romania and Shanghai.

-- Katrina Mennen A. Valdez
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