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Multiply, an online social networking website, recently launched its
local spin.
Through Multiply Philippines and its partner
ABS-CBN, enhanced and customized service now will be offered to
their local audience.
“Our core focus is always going to be
expanding and enhancing our feature set. Through our partnership
with ABS-CBN, we might explore features that are more applicable to
the Filipino market than they are in others,” said David Hersh,
vice president of Business Development at Multiply.
ABS-CBN will handle the marketing and promotion
transactions of Multiply in the Philippines, particularly in selling
and representing Multiply in the country and encouraging Filipinos
to use the popular social networking portal and its online and
mobile services.
While looking at building more communities and
providing advertising space in Multiply, both companies are looking
at possibility of providing a payment facility system, which may
help the local community with their buying and selling in Multiply.
“Very unique to the Philippines is the selling
on Multiply. At this point, we might consider serving the needs of
this community,” said Paolo Pineda, managing director of ABS-CBN
Interactive.
Multiply’s personal and close-knit environment
has placed it among the top 10 websites in the Philippines.
“We put emphasis on the trusted real-world
relationships that creates this environment where people feel
comfortable sharing their real life online,” said Multiply
President and Founder Peter Pezaris.
In addition, this environment has given Multiply
fewer problems regarding security issues, according to Hersh.
He said, “Our focus is on connecting you with
people you actually know, either directly or through friends of
friends, so it’s much safer. It’s not to say that we don’t
have issues here and there, but we’ve got very few.”
The Philippines has 2.2 million registered
users, out of the global 9 million users in Multiply. Majority of
Multiply users come from the United States, the Philippines and
Indonesia.
-- Marian Jean F. Benetua
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