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Tuesday, July 15, 2008

 

We have ignition

Dodge intends to spark Philippine sport-ute sales by launching the Nitro


NO thanks to rising fuel prices, interest on sport-utility vehicles are sagging. But CATS Motors Inc., the distributor of the Dodge brand in the Philippines, apparently believes all is not lost in this segment as it launched on July 3 the Dodge Nitro. And if ever there’s a vehicle that could ignite interest in the sport-ute segment, the brash and totally badass Nitro would be it.

An obvious product of a company that subscribes to the pitch “Grab Life by the Horns,” the Nitro can’t also be mistaken for anything other than an American SUV. The Nitro, even as a midsize, is massive and muscular, with a front end that’s dominated by acres of blinding chrome and flanks defined my bulbous wheel arches. This thing is unabashedly macho fueled by testosterone.

Dodge was right when—at the concept stage of the vehicle three years ago—it declared the Nitro is designed to attract customers seeking style, performance and utility.

Style

Dodge starts the Nitro attack with bold colors, the vehicle’s signature anodized red paint job not the least bit timid. In electric blue, menacing black or any other color, the Nitro is no wallflower either.

Then again, how could it be one? Dodge’s trademark crosshair grille is swathed in shine, wrapping around a front end that’s characterized by blunt edges and expanses of flat unadorned surfaces. Massive wheel arches not only break up the Nitro’s tidy lines or provide buffed musculature, but are in fact functional as they tautly hug 20-inch wheels. Besides being huge, these alloys are glimmering paeans to bling culture as well.

Round fog lamps, structured bumpers and an assortment of plastic appendages further make the Nitro’s boxy lines look meaner.

Performance

Looks are nothing if it can’t be backed up, and Dodge made sure the Nitro can deliver in this regard. Powering the sport-ute is a 3.7-liter V6 engine that makes 205 horsepower (at 5,200rpm) and 319 Newton-meter of torque (at 4,000rpm)—respectable ratings for hauling, highway cruising or speeding away from green lights. An electronic throttle control is fitted to the vehicle to ensure driver control and optimum fuel delivery, Dodge said, while an exhaust gas recirculation valve on the engine helps improve fuel consumption.

The Nitro’s huge wheels are attached to an independent coil spring suspension in the vehicle’s front and a modern five-link setup in the rear. Dodge said the front suspension is a happy compromise between control and ride quality while the rear’s—upper and lower trailing arms, track bars and all—provide lateral stiffness for outstanding handling. The Nitro’s generous wheel travel guarantees a consistent ride quality even when the vehicle is fully loaded or towing a trailer, Dodge added.

A part-time, shift-on-the-fly four-wheel-drive system means relative go-anywhere capability while disc brakes in all four wheels, ABS with Brake Assist, traction control and electronic stability control will likely save the Nitro’s good looks from harm. Airbags with occupant classification system, anchors and tethers for child seats and other collision energy absorbing structures protect the passengers as well.

Utility

The Nitro’s boxy shape translates to excellent cabin room, the compact five-link rear suspension allowing for a flat floor. Dodge obviously paid attention to the vehicle’s interior details to maximize space, as such that it shrink-wrapped the Nitro’s headliner to create more headroom.

Also, the Nitro’s front passenger seat and the second-row seats can be folded flat to make room for cargo, and the vehicle’s “Load ’n Go” floor can slide 18 inches toward the rear of the vehicle for convenient loading and unloading of bulky luggage. Dodge said the “Load ‘n Go” floor can support more than 180 kilograms and is made from heavy-duty plastic for easy cleaning. There’s an optional utility table, too, so useful the Nitro promises to be.

Which should not come as a surprise. As Dodge Vice President for Truck Design Rick Aneiros puts it, “The Nitro is not just an exercise in design; its attributes are functional and purposeful.”
-- Brian Afuang

   
 

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Ping Oco, Franklin Bartolay
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