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Munich: For the second time in a row, the BMW 5
Series topped the J.D. Power Customer Satisfaction Index (CSI) study
in the luxury vehicle segment, along with the BMW X3, which led the
in the off-road category, the German premium carmaker announced
recently.
BMW said it also won the brand
ranking in vehicle quality and desirability, which underlines the
status its products and the BMW brand enjoy among German car
consumers.
Since 2002, the internationally
renowned market research institute J.D. Power has conducted annually
the CSI study through written surveys on the cars of almost 20,000
German vehicle owners. Numerous factors determining customer
satisfaction are divided into four main categories. The assessment
is made partly according to individual criterion.
Vehicle quality and reliability
account for 30 percent of the assessment, 25 percent for
desirability, 23 percent for satisfaction with dealer service and 22
percent for maintenance costs. In terms of overall customer
response, the 5 Series and X3 were able to assert themselves in each
of their respective classes, according to BMW, citing the study.
Meanwhile, the carmaker’s 1
Series placed third in the lower medium class segment, BMW said.
According to BMW, the company
also ranked second in the study’s overall brand ranking.
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