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Tuesday, July 15, 2008 |
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We have ignition |
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Dodge intends to spark Philippine sport-ute sales by
launching the Nitro |
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NO thanks to rising fuel prices, interest on
sport-utility vehicles are sagging. But CATS Motors Inc., the
distributor of the Dodge brand in the Philippines, apparently
believes all is not lost in this segment as it launched on July 3
the Dodge Nitro. And if ever there’s a vehicle that could ignite
interest in the sport-ute segment, the brash and totally badass
Nitro would be it.
An obvious product of a company
that subscribes to the pitch “Grab Life by the Horns,” the Nitro
can’t also be mistaken for anything other than an American SUV.
The Nitro, even as a midsize, is massive and muscular, with a front
end that’s dominated by acres of blinding chrome and flanks
defined my bulbous wheel arches. This thing is unabashedly macho
fueled by testosterone.
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O T H E R R E P O R T S
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Students can now
join Henry Ford Awards
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The eighth staging of the annual
Henry Ford Awards (HFA) will be pumped with new blood as budding
automotive writers among college students are welcome to send in
their best stories to HFA’s newest category.
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BMW 5 Series and
X3 top J.D. Power study
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Munich: For the second time in a
row, the BMW 5 Series topped the J.D. Power Customer Satisfaction
Index (CSI) study in the luxury vehicle segment,...
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GREENNEWS
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Japanese parts maker studying using algae to
absorb emissions
BMW says it will test electric Mini for
California market
Toyota to build Prius hybrid car in north america in late 2010
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Kinder, gentler
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Without the frills that uplift the looks and
performance of its sportier brethren, the Subaru Impreza 2.0 R Sport
only has its sound fundamentals to bank on
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LET us, for a moment, discard the
overly used but perfectly understandable association of the Subaru
Impreza with the carmaker’s World Rally Championship (WRC)
program.
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Volvo S40, C30,
C70 win in Ideal Vehicle Awards
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Automotive research and
consulting firm AutoPacific recently announced its annual Ideal
Vehicle Awards (IVA) where winners in three categories were Volvos.
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FYI
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Toyota
donates math lesson guides
Mercedes-benz to offer special deals
Chevron expresses appreciation to partners
Card company says new tech benefits drivers
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HARDTOP
By Vernon
B. Sarne
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Even Batman had
to ditch the Batmobile
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By Shell’s estimation, if all
drivers on the face of planet Earth achieved this, it would
translate to a savings of about 170 billion liters of fuel every
year.
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