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Sony announced Friday that it will start offering
virtual advertising space in PlayStation 3 games as part of efforts
to stem losses from the console.
Players may see the ads in spaces
such as billboards and wall surfaces within the games, it said.
"Various game titles are
played by fans who like certain things, which can offer
opportunities for targeted ads," said a Sony spokesman.
"Online games allow greater
flexibility for advertisers as to when, where and how long to
advertise," he said.
Sony has teamed up with in-game
advertisement firms Double Fusion and IGA Worldwide for the new
service, which will be available mainly in Japan, North America and
Europe, the spokesman said.
Sony has sold about 13 million
PS3 units since it was launched two years ago but has struggled to
break even on the console amid tough competition from rival
Nintendo's Wii.
The group has previously said it
hopes its game unit will return to profit in the current fiscal
year.
--AFP
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