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Wednesday, July 16, 2008

 

Globe to offer reduced SMS rate

By Darwin G. Amojelar, Reporter

GLOBE Telecom Inc. is opposing a government plan to cut interconnection charges and instead will offer a promo package reducing its text messaging or SMS (short messaging service) rate by half.

In a position paper submitted to the National Telecommunications Commission (NTC), Rodolfo Salalima, Globe senior vice president for corporate and regulatory affairs, said that instead of lowering the interconnection charge, it will offer off-net text messaging of P20 per 40 text messages per day during these hard times.

Salalima said the promo package will result in an effective off-net SMS rate of P0.50. Off-net means that a promo of one carrier is being offered to subscribers of another carrier.

The company, however, did not propose any promotional offering for its voice services.

The NTC last month issued a draft circular imposing a P0.15-interconnection charge per SMS, which is lower than the current rate of P0.35.

The retail price of SMS consists of the cost of the network sending the message plus the cost of the network receiving it, as well as the cost of the interconnection.

At present, telecom companies charge P1 per text message.

A separate circular would also reduce the interconnection charge for voice calls to P1.50 or lower per minute, or 63 percent cheaper than the current rate of P4 between mobile operators with separate networks.

“[The NTC] circulars must be stopped because they are contrary to law,” Salalima said.

The Globe official said the proposed circulars violate Republic Act 7925 and unduly interferes with purely business decisions.

He said no matter how laudable, lowering the interconnection or access charges for both cellular text and voice services through administrative circulars are “statutorily infirm and illegal.”

“We must guard against this purely administrative move of fixing rates via the issuance of administrative fiats exemplified by the subject circulars, lest a historical illegality repeats itself and forever haunts the telecommunication industry,” Salalima said.

He said the country’s cellular rates for both text and voice are already one of the lowest in the world. The P1 per message sent in the Philippines is cheaper than Celcom of Malaysia at P1.07; Excelcomindo of Indonesia, P1.18; IDEA of India, P1.51; CTM of China, P1.55; Mobile One of Singapore, P1.69; DTAC of Thailand, P2.71; Far Eastone of Taiwan, P4.25; Optus of Australia, P10.40; and CSL of Hong Kong, P15.91.

At present, Globe is offering on-net text at P0.23 per message, while the average cost of on-net text is P0.17 per message and off-net is P0.87. For blended messages, the average cost is P0.21.

The Ayala-led telco’s voice rate of P5.50 per minute is lower than Mobile One’s P5.11, Far Eastone’s P6.80, CTM’s P7.44, IDEA’s P10.10, and Optus’ P19.56. Maxis of Malaysia charges P4.02 per minute.

“Because [the country’s] cellular rates are already one of the lowest in the world, why must government unduly and illegally interfere therewith? What is wrong then with having business that is viable?” Salalima said.

 “This short-sighted inclination of government is one of the reason[s] why Philippine companies never make [it] globally, so unlike other Asian [telecommunications] companies which have expanded their operations internationally or outside of their countries because of their very supportive and nurturing governments,” he added.

Rival Smart Communications Inc. earlier registered its opposition to the proposed cap on interconnection charges as it will discourage further investments in the industry as telecommunication companies cannot expect a reasonable period of time for the return on their investments.

“Dictating lower access charges by imposing rate caps while adopting the existing interconnection model does not provide equitable returns to the network provider for its investment in facilities,” it said.

  
 

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