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The telecom services market in the Asia Pacific Excluding Japan (APEJ) was worth over US$215 billion in 2007, based on the latest study by premiere global market intelligence firm IDC.
For 2008, the study says that aside from broadband, IP-based and 3G services, demand for on-premise solutions will further propel the services and infrastructure markets in 2008.
And this is what NEC Philippines is banking on.
Japanese firm NEC has been doing business in the Philippines since 1969. Its Philippine subsidiary, which functions as the sales and marketing team of the Japanese parent company, was incorporated in 1996.
Over the decades, NEC has provided Philippine businesses with innovative and cutting-edge business communication solutions. From being known as the "PABX company" with PABX as its best-selling product, the company has grown its products and services offering to include all communication solutions possible.
In Tokyo, NEC's Research and Development team has continuously enhanced Unifying Business Communication Solutions which are comprised of the remarkable PABX features of NEC. These NEC IP-enabled PABX product lines are all equipped with features specializing in the type of environment it will be used in, be it in hotels and hospitals, offices, call centers or business process outsourcing (BPO) firms, etc.
On top of all these features, you get enhancements for networking of multiple systems, mobility of users with a wide range of wireless mediums to choose from, including IP-DECT, PHS, Wi-Fi Phones and SIP Phones.
With these cutting edge technology offerings, the company has taken the lead in the Philippine hotel industry. Most of the country's biggest hotels - namely, Discovery Suites Boracay, Hotel Intercontinental, The Peninsula Manila and many others that have been using NEC for their on-premise communications solutions.
According to NEC Philippines' COO Leonardo Santos, "We give great emphasis on tailored solutions for our clients comprising some of the biggest industry verticals. We are the leading communications partner of the hospitality industry because of our proven track record in providing not only what they need but also in enhancing the value they are able to provide their customers and stakeholders. The Philippine hospitality industry will soon be seeing value that will take them to the next five years of innovation because of these tailor-fit solutions."
NEC is also poised to provide contact centers with customized communication solutions. Through contact center solutions such as Qmaster and Genesys, NEC can cater to both SMEs and large enterprises.
Santos says, "Contact centers are very competitive, that's why they prefer customization. They're also very, very careful about information that's why NEC is providing them these in terms of physical and data security."
"Tailor-fitting is more difficult but we at NEC understand that it is a must to satisfy our clients by giving them solutions that fit their needs - that enable them to stay on top of their competitive markets," explained Santos.
Santos notes the changed landscape of the communications industry in the last five years: "The solutions that we provide our clients are becoming more and more sophisticated - IP-based, with integrated voice and data, and multi-media applications."
Santos says, "NEC combines competency on computers and communications to provide a truly ubiquitous environment to address the needs of our clients in enhancing their businesses but also in enabling reductions on operational costs while providing anytime, anywhere productivity to their employees. NEC's solutions are making sure that people, wherever they are, are connected and are able to work productively."
"This is expanded further with IP-based solutions providing companies with an alternative to traveling across the globe, therefore, further cutting on costs," adds Santos.
NEC's "Next Generation Networks" (NGN) is also ready to address more sophisticated requirements of Philippine business. Altogether, NGN is an IP based multi-service platform that can provide all services from a single converged platform regardless of access technologies and media types. NGN, with the use of Digitized Contents, Broadband, Mobile Phones, Fixed Mobile Convergence, Convergence of Telco and Broadcasting, among others, will provide a wide variety of services and higher security features. To complete its full circle, NGN will not only involve communications but also IT infrastructure, most specifically biometrics for physical security and radio frequency identification (RFID) for successful management of assets.
Furthermore, to complement its efforts to give top priority to customer satisfaction through relentless efforts to provide better products and services, NEC has also beefed up its customer support capabilities through its NECare Center. With its industry-standard response times and a single point of contact via its Helpdesk, NECare is NEC Philippines' answer to customers' needs for faster and better service.
According to Santos, "The NEC concept of customer service is for it to be consultative also, not only in terms of selling NEC service and not only after the sale of the product but from the introduction of a product. Customer service is all about building strong relationships with your clients. It's being of help even prior to commencing a business relationship."
-- Tech Times Online
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