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With rice being the Philippines’ most important
food crop, maintaining its availability in the market to meet
consumption and demand requires agricultural companies to come up
with an effective business system.
SL Agritech has taken the
challenging task a step further with the introduction of a rice
brand with nutritional content not only to the Philippine market but
also to buyers abroad. It has implemented a structured approach to
propel Doña Maria Premium Rice into a world-renowned rice brand
that is the pride of Filipinos.
As the only hybrid rice producer
and developer of hybrid farming technology in the Philippines, SL
Agritech has maintained its business capabilities over years of
perfecting its methods, from breeding, planting, harvesting, to
packaging and distribution of its own rice products.
Apart from its unique business
concept, SL Agritech has progressively studied and perfected its
rice seeds and farming methodologies to produce top-grade rice that
has export-quality taste, texture, and nutritional value. The
company has also acquired post-harvest processes to ensure that its
rice products maintain their fresh taste and aromatic qualities.
“Doña Maria rice grains are
timely harvested, thus the maturity and fullness of the grains are
export-quality guaranteed. We are keenly dedicated in giving both
Filipino rice consumers and the world nothing but the best-tasting
grains that are proudly locally made,” SL Agritech Chairman and
President Henry Lim Bon Liong said.
He added, “By patronizing our
homegrown grains, we are helping local hybrid farmers and the
economy. Why buy imported rice when we have high quality grains
already available here?”
Among the company’s world-class
rice products that carry the Doña Maria brand are Jasponica, an
aromatic variant that combines the long-grained and fragrant
characteristics of Thai Jasmine Fragrant Rice and the sticky
softness of Japanese Rice; Miponica, a combination of the clear,
translucent, long and slender grain quality of Milagrosa and the
exceptional eating quality of Japanese rice, and Jasponica Brown
Rice, a high-fiber brown rice that combines the remarkable traits of
its Jasmine-Japanese rice mix.
All Doña Maria rice products are
available in most major supermarkets and rice retailers in Metro
Manila and are sold in two, five, 10- and 25-kilo vacuum-sealed
packs.
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