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The Open 60 racing yacht from the German fashion and lifestyle
company HUGO BOSS has claimed second place in the Barcelona World
Race. British skipper Alex Thomson and his Australian partner Andrew
Cape crossed the finish line off Barcelona—after exactly 94 days,
17 hours, 34 minutes and 57 seconds.
During this non-stop round-the-world race, which
began in November of last year, Thomson covered 500 nautical miles
at an average speed of 20.8 knots in the HUGO BOSS, setting a new
24-hour distance record for her class. As such, the new vessel,
which was launched in September, passed her first major test with
flying colors.
Despite developing a fault with her rudder,
which had to be repaired in New Zealand, the HUGO BOSS fought its
way back into contention. However, although she made up ground
rapidly, the leader—“Paprec Virbac 2”—held on to win by just
under 300 nautical miles.
The yacht’s next major adventure will be the
Vendée Globe which starts on November 9 off the French port of Les
Sable-d’Olonne. In this event, Alex Thomson will be sailing the
HUGO BOSS solo around the world.
HUGO BOSS extends agreement with Bayern
Munich
HUGO BOSS AG and Germany’s top soccer club
Bayern Munich have decided to renew their exclusive agreement for an
extended period.
As the official clothing supplier to the club,
which has been crowned German champions 20 times, HUGO BOSS has been
outfitting its players and officials with business and travel wear
since 2005. Beyond providing the BOSS Black suits that are worn at
all official functions, the joint activities also include PR
campaigns and photo shoots for well-known fashion and lifestyle
magazines. A special relationship also exists with the HUGO BOSS
Store on Munich’s Maximilianstrasse, which frequently hosts the
players.
The Group’s soccer activities, which are
rounded out by international partnerships with other top clubs such
as Real Madrid CF and Urawa Red Diamonds, is a key feature of the
HUGO BOSS sports sponsorship program. The liaison with Bayern Munich
enjoys a special status within this portfolio. In addition to
soccer, the company is active in the fields of motor sports, golf,
tennis, boxing and sailing; HUGO BOSS also sponsors the ING New York
City Marathon
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