|
The emergence of the BPO/call-center market has
elevated the 24-hour lifestyle into the mainstream, with literally
thousands of employees and call-center buildings sprouting
everywhere requiring consumer services such as basic food supplies
and other proprietary products.
7-Eleven, the country’s biggest
convenience store chain, has always been quick to spot rising trends
along with the call for total customer convenience by being where
and when they are wanted. Today, it is the BPO employee market that
is taking the most advantage from the offerings of 7-Eleven stores
all around the country.
Each store, which serves as
symbolic beacon for many night-time professionals, carries a line of
top quality suppliers and proprietary products for the hardworking
grave shifters. (The store also boasts a 24-hour bills payment
facility.)
Surveying the streets of call
center-congested districts like Ortigas Center or Makati City for a
casual “tambayan” is never a problem for Jirah Santos a
23-year-old agent. “After my hectic routine calls at the office, I
make sure to give my body the right amount of rest and nourishment
that it deserves. Thus, instead of going to pricey and often far-off
dining joints, I just walk across and get my quick, healthy fix at
7-Eleven. It also has al fresco tables where I can comfortably eat
and hang around with fellow agents for short chitchats,” she said.
7-Eleven has been successfully
operating on a 24-hour convenience setup in the Philippines since
1982, making it a natural veteran. “We fully understand the needs
of call-center employees because like them, we also share the same
compassion in our commitment to customers by living through tough
work schedule,” said Ma. Theresa Gutierrez, PR Specialist under
the business Development Division.
Meanwhile, Joshua Garcia, also a
call center employee, noted that the cordial ambiance is
7-Eleven’s bonus attraction. “We are always treated well by
friendly and accommodating staff, a nice gesture that help us
relieve of our stress,” he said.
For Paul Fronda, a graveyard
shift worker, it’s something else. “My work has very regulated
policies, like we can only have our breaks on a specific time, no
more, no less. Thus, having a 7-Eleven store close by allows me to
have extra precious minutes to either catch some sleep in our quiet
rooms or have recreational activities with my team members.”
According to Gutierrez, most of
the call-center clientele patronize 7-Eleven’s proprietary brand
of food items ‘especially near midnight, which is considered the
peak “eating” hour of most BPO staff…the best sellers are our
rice meals.”
From quality, affordable food and
personal items located in a safe, clean store, the convenience store
has been continuously adapting innovative strategies to improve
efficiency and customer service for call-center agents like Jirah,
Joshua and Paul, and countless others looking for a convenient life
in and outside their office cubicles.
7-Eleven now has 318 outlets
nationwide and is available for franchise in the areas of La Union,
Baguio, Olongapo, Nueva Ecija, Pampanga, Bulacan, Laguna, Batangas,
Quezon, Cavite and Manila.
For inquiries, call 726-9968,
0920-9508651 or visit www. 7-eleven.com.ph.
|
