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A comprehensive law that will govern the billboard
advertising industry has been sought by one of the country’s
biggest organizations of outdoor advertisers on Tuesday.
In a statement sent to the Manila
Times, the Billboard Safety Initiative said they would be supporting
any law that would set the safety standards for the P2 billion
industry.
The group, which includes United
Neon, Media Pool Inc., Summit Media, Outcomm and Big Board
Advertisers, added they are ready to work with legislators to
formulate the policies.
“What we are practicing now is
self-regulation. Even after Typhoon Milenyo destroyed a lot of
structures in 2006, especially the billboards along EDSA, the House
of Representatives has yet to refile a counterpart bill to the
Senate’s,” he said.
 --Francis
Earl Cueto
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