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The spiraling world oil prices and the economic downturn of the
United States are further fueling the grim outlook that harder times
wait in the wings for the average Filipino family. It is as if
internal economic realities are not enough to seal the fate of
Filipinos towards one headed for more penny-pinching. Supply
shortage, mess up or whatever, of rice, for one, is pushing the
Filipino family to the wall. What with good-quality rice that used
to be sold at P24 to P27 now up to as high as P40 to P45 and fuel
prices on the upswing following world oil prices!
The harsh realities of life have, in fact, all
the more inspired Lamoiyan to maintain its pricing policy.
“We cannot aspire for more than what is modest
profit from the sale of our products,” shares Cecilio Pedro,
president and CEO of Lamoiyan Corp. “We know the Filipino consumer
well enough. Majority are hard-pressed in stretching the value of
their peso.”
Thus, besides Hapee’s affordable pricing
policy, its packaging strategy also well recognizes what a typical
Filipino household can truly afford. As the prices of virtually all
commodities have a heyday rising up, Lamoiyan’s very own Hapee
toothpaste products have held on to modest profits as part of the
advocacy as an all-Filipino corporation that “feels” for the
Filipino family.
The poor-to-middle-class families, reeling from
the blows dealt by prices of goods that they can no longer afford,
oogle at the price tags of basic commodities on supermarket shelves
before they can pick up the items they are to shop for. The rule of
thumb during these hard times is “low-priced products rule.” If
that means having to sacrifice quality, Filipino families will
always be shortchanged in the goods they buy, never deriving the
benefits they need in items purchased for food, hygiene, and others.
This is where Lamoiyan saves the day as it
offers products that refuse to join the bandwagon of pricing steeply
but holds on to modest pricing while giving consumers more than
their money’s worth in terms of product quality.
“Filipino consumers are already hurting much
the way things are in the marketplace these days,” Pedro said,
“that we cannot add their burden further through inconsiderate
pricing and packaging.”
“Lamoiyan management understands what
hard-earned money is, how it is not to be able to make both ends
meet considering the gamut of basic necessities for a decent life.
Thus, we put everything to add value to our products and we do
everything to make sure that our products are affordable—that any
one who buys it will still have some cash stashed up for the other
needs at any given point in time. After all, Lamoiyan is an
all-Filipino corporation with humble beginnings.”
This line of thinking is, according to Pedro,
the company’s small way of helping Filipinos to enjoy a better
life on a peso-for-peso valuing. What he meant is that Lamoiyan has
figured out ways of helping Filipinos to make essential, quality
products well within their reach.
Lamoiyan by itself is already strongly committed
to helping Filipino families. Its partnership with the 100-year old
Philippine Dental Association further fortifies its resolve to
adhere to its commitment to upgrade the practice of dental and oral
care in the country especially for those who are less fortunate.
“Giving back to the country is a central
inspiration behind the company’s progress. Hapee will constantly
find avenues to provide employment to Filipinos, contribute to the
growth of the nation’s economy and provide dental and oral care
assistance to the less fortunate,” Pedro said.
Lamoiyan’s affordable and high-quality Hapee
toothpaste products are worth every hard-earned peso spent by users.
Using them is very much like having an oral care specialist that is
the official partner of the Philippine Dental Association—the
authority on dental care.
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