|
It is common knowledge that a small percentage
of the population, the socioeconomic classes AB or the
Philippines’ most affluent, continues to drive personal
consumption expenditure in this country. Considering the size of
this group, marketers often treat it as a single and homogenous
niche.
McCann Worldgroup Philippines challenged this
convention by initiating a McCann Pulse study that delves into key
differences and sub-groups within the affluent market. The study,
entitled “AFFLUENZA: The Different Faces of Affluence,” targeted
managers, managing directors, CEOs, vice presidents, Filipino
entrepreneurs, Filipino-Chinese businessmen, Spanish mestizos, new
rich, old rich and nouveau rich.
|
|
“Reading is an integral part of basic education, it is the
foundation for all disciplines,” declared Don Timothy Buhain,
chief operating officer of Rex Book Store, Inc.
|
|
Convergys Corp., a global leader in relationship management, will
expand operations in the Philippines by nearly 50 percent with the
addition of five new integrated contact centers throughout the
country, the company announced recently.
|
Full
Story>>
