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The average home-maker needs all the help when it comes to setting
up a home. While other home depots present a myriad of choices when
it comes to housing accessories, these venues may sometimes be too
overwhelming in their size, resulting more in confusion among buyers
and their priorities. What one needs is a one-stop shop that
offers a more organized collection of merchandise in an accessible
scale, along with a reliable staff who can help you pick out items
for your home.
Ever malls address this need with “Home
Works”—a home center that highlights a complete and organized
selection of home products and accessories in a contemporary store
setting that is oriented towards the Filipino taste and
expectations.
Located inside Ever Gotesco Malls in
Commonwealth, Ortigas Extension, Grand Central Caloocan and Lipa
City, Home Works highlights the concept of a one-stop shop store
which includes HOFA (home, office furniture and accessories),
hardware, appliance, motoring, DIY and exclusive imported items. Its
first branch was opened on December 10, 1997, heralding the start of
its store operations under different product categories to offer
customers. It is the first venture of the Ever Group in the retail
industry that has established a name in the market.
”We provide solutions for your furniture and
hardware needs,” says Karen Lopez, operations head of Home Works.
“We want to help homemakers make their living spaces look classy
even with a limited budget.”
Featuring an impressive collection of quality
furniture items with affordable price tags, Home Works attracts
local buyers who come from the C and B market who wish to upgrade
their choice of home fixtures. Various products are priced well
below the cost of comparable national brands without sacrificing
quality or durability.
“Our complete line of products is one major
reason why our customers keep coming back. They visit Home
Works at least once a month and family members usually accompany
them. We even get bargain hunters and discriminating buyers who are
willing to travel to our branches just to make sure they purchase
quality products at affordable prices,” Lopez says. “Home
Works also does a lot of direct importation from China, Hong Kong
and Indonesia, that’s why our items are budget-friendly and are
very unique.”
Primarily however, the store aims to become a
“haven” for the ordinary homemaker who wants the best home
products in a comfortable setting. As such, the store is
designed with a friendly atmosphere, customer-friendly staff, easy
transaction processes and a generally pleasant shopping experience
where everyone can feel at home.
Unlike other furniture stores, Home Works allows
customers to freely touch, feel, and lounge at the furniture on
display. This experience makes the decision-making more discernible
for homemakers, since they can have a basis for choosing a
particular piece of furniture.
Soon, the different branches will also unveil
Showcase Areas that will present the array of products that Home
Works carries in a more aesthetic manner. “The Showcase Area will
present the buyers with different options in designing their home.
The furniture will be highlighted in stylish and trendy means so
that their value can be more appreciated. We want the homemakers to
believe that Home Works can make better homes happen,” says Lopez.
Home Works Home Center has branches at Ever Mall
Commonwealth (basement level, 952-2137), Ever Mall Ortigas (2nd
level, 656-4539), Ever Grand Central Mall (3rd and 4th parking
level, 367-1774) and in Lipa City (C.M. Recto Avenue, 043-7564991).
For more information, you can e-mail: jtg2@ever.ph
or visit the website: www.homeworks.com.ph.
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