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Sunday, June 22, 2008

 

GROUND LEVEL
By Godofredo M. Roperos
Cebu’s cities redeem themselves

 
AMIDST a series of bad publicity, Cebu’s cities recoiled with a measure of shame. Starting with the reports of various scams attending the preparations for the Association of Southeast Asian Nations (Asean) summit last year, their collective image came almost to rock-bottom. The mayors of Mandaue and Lapu-Lapu cities, who put their signatures on the documents, suffered suspension.

Mayor Tomas Osmeña of Cebu City shrewdly eluded being dragged into the multi-million peso scam by not signing the supporting documents of the supposedly overpriced decorative lampposts. The two mayors had approved a lamppost that cost over P90 thousand which was said to cost only P40 thousand each. Mayor Ted Ouano of Mandaue City and Mayor Arturo Radaza of Lapu-Lapu City had to face suspension during the runup to the 2007 elections.

Recently, however, findings by study groups about doing business in some 21 cities in the Philippines showed interesting results. The study, called “Doing Business in the Philippines 2008,” undertaken by foreign and domestic interests, showed that the cities can develop themselves in spite of alleged misbehavior of their leaders. It appears it is not a question of leadership, but of management.

Cebu’s satellite cities of Mandaue and Lapu-Lapu did not appear much in the prospect of development having figured in the Asean summit scams. Note that during the months of hectic preparations in the runup to the international gathering, money poured in from the national and provincial coffers, not only to build the Cebu International Convention Center, but also to repair infrastructures such as roads and bridges, and to spruce up the environs where the delegates were expected to visit or pass on the way to hotels.

The Asian Institute of Management (AIM), in partnership with the governments of Canada and Australia, together with the World Bank’s International Finance Corp., with the Department of Trade and Industry and the Board of Investments, undertook a study on “Doing Business in the Philippines 2008.” The results indicated the scandals did not affect all the economic development of the two cities.

The AIM study looked into the area of starting a business, dealing with licenses and registering property. In the first area, of the country’s 21 cities assessed, Lapu-Lapu came out on the top. It was noted that in the matter of cost to start a business, the city appeared to have the lowest, “way ahead of second-ranked Tanauan City, and even higher than the best city in Malaysia.” It placed Lapu-Lapu 79th of 178 cities worldwide.

It is a matter of business interest that the result of the study that highlighted economic development in the three adjoining cities of Cebu, Mandaue and Lapu-Lapu, occurred not in an atmosphere conducive to economic development, if we go by the headline stories that came out months before the international survey was made. While the stories then did not report on the cities’ business condition, it did on their leaders.

People may not believe the good fortunes that befell the three cities that won recognition in the survey, but its results indicated leadership as a measure of effective management. The point at issue, unfortunately, is not the behavior and level of integrity of the leadership, but managerial capability and dynamism.

However, the fact that Lapu-Lapu came in second to Taguig City as the best area to start a business somehow placed at issue the charges about Radaza’s and Ouano’s involvement in the street lamp scandal, and Radaza’s case about the overpriced computer units for the city schools. The AIM-led study indicated Radaza as having initiated a “sound business climate” in his city, attracting big investors.

Three weeks ago, I had the occasion to visit Mactan Island, and toured the various resorts and corporate investments in the area. I did not realize that some of the nation’s taipans are heavily investing there. SM’s Henry Sy, Cebu Pacific’s John Gokongwei, and Philippine Airlines and PNB’s Lucio Tan, have reportedly made their respective multi-million investments in the historic island where its lone city bears the name of our national history’s first hero, Lapu-Lapu. In the licensing procedure, it came in second in a three-way tie with Caloocan and Cebu City.

gmr@sunstar.com.ph

   
 

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