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The search for real characters is on—characters who will take on
what could be the biggest role of their lives. The Character
Building Foundation (CBF) is far from being a reality TV search.
This one seeks Filipinos of all ages who can do the right thing
under any circumstances. The characters being sought include
individuals and companies who believe that a strong positive
character is the foundation of a progressive nation.
Led by respected TV Director and Producer Heidi
Sison, CBF is made up of professionals who share the belief that the
Philippines need a rebirth for it to mature as a truly progressive
nation. For almost six years now, the Foundation has been taking on
a crusade that will draw out a national character formed from solid
values of honesty, hard work and truthfulness. This campaaign has
been mostly operating on its own funds, and the current economic
situation is not exactly in favor of self-sustaining operations.
“This nation can be great again, when every
Filipino can find it in his heart to make this happen. It takes a
collective effort to fulfill national renewal. For this reason we
are seeking the support of generous individuals and private
corporations to help us,” Direk Heidi appeals.
The CBF campaign is based on the rationale that
Filipinos today have become jaded in negative behavior and misdeeds
that pervade society. With such seeming callousness, what was deemed
wrong before has now become acceptable. CBF believes that this can
be change by reigniting the individual’s true strength of
character in ways that will make him productive, positive, and
effective.
CBF fulfills this objective of character
building through two vehicles: a Multi-Media Presentation of Values
for private companies and organizations, and Gawin Ang Tama Roadshow
for families and community members of participating companies. These
tools use the creative and apolitical approach.
The Direk Heidi Multi-Media Presentation of
Values involves the use of powerpoint presentations, music, mini
documentaries, excerpts from movies to inspire positive character,
and interactive dialogue between presenter and audience. The
audience is likewise exposed to true-to-life stories wherein lessons
of life are learned. The Gawin ang Tama Roadshow involves magicians,
novelty songs, dancers, rappers, singers, storytellers and contests
that appeal to all types of audiences all geared towards doing
RIGHT.
Direk Heidi’s technique of inculcating values
in an entertaining way has been working wonders so far. The CBF was
instrumental in encouraging positive character awareness in the
military, government agencies, local governments and private
companies. Some of these recipients of the CBF program have even
requested for a repeat of the sessions.
It is understandable for people to entertain
doubts when taking the road less traveled on the way to progress. It
takes a strong positive character to traverse this path alone. That
is why CBF is willing to walk alongside every Filipino who is
willing to help uphold the right values. Collectively, it can be
done. And at the end of every CBF event, everyone comes out a
winner.
Heidi Sison has produced and directed TV variety
shows, musicals, drama, game shows, among others. For more
information about CBF visit their website www.cbf.com.ph, or contact
them via landline at 8905321 and cell-phone number 0917-6264134
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