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ISUZU Phils. Corp. (IPC) bared it has launched a five-month series
of activities that aims to emphasize its superiority in
fuel-efficient diesel-powered vehicles. The new campaign is called
the Isuzu Family Challenge.
Isuzu said that for 17 Saturdays beginning June
until November, the Isuzu Family Challenge will tour the company’s
20-dealership network, where the one-day activities will combine the
Isuzu Challenge and the Isuzu Family Day. By merging the two, Isuzu
said it is clearly sending the message that fuel-efficiency
awareness should now be a family thing.
According to Isuzu, the event consists of a
fuel-economy contest for the adults while the kids will have family
activities. Participants must use the Crosswind, the Global D-Max
and Alterra Isuzu vehicles that are stock and which have not logged
more than 100,000 kilometers of use.
“It doesn’t matter who the vehicle owner is
or what brand of vehicle he drives,” said IPC President Keiji
Takeda. “The issue of fuel-efficiency is for everyone, especially
those with families. Fortunately, Isuzu vehicles are not just
fuel-efficient, they also provide generous space and passenger
comfort for the whole family,” he added.
At the kick-off round on June 7 held at Isuzu
Quezon Avenue, competing teams covered 175 kilometers, Isuzu said.
Spouses Ricardo Flaviano and Nadine Flaviano in a Crosswind XL took
the top spot, winning P15,000, with a fuel-efficiency record of
24.313 kilometers-per-liter (kpl). In second place were brothers
Gregorio Crepe and Jimmy Crepe in a Crosswind XTi, winning P10,000,
with a record of 22.766kpl. Coming in third-best were David Jan and
Luzviminda Soriano, winning P5,000, with a record of 22.275kpl in an
Isuzu Alterra.
Isuzu announced the Isuzu Family Day Challenge
will be held at its dealerships in San Pablo on June 28; in Makati
on July 5; in Cavite on July 26; in Isabela on August 2; in
Cabanatuan on August 9; in Bulacan on August 16; in Pampanga on
September 6; in Pangasinan on September 13; in Batangas on September
20; in Mandaue on October 11; in Davao on October 18; in Iloilo on
October 25; in Bacolod on November 8; and in Cagayan de Oro on
November 15.
Isuzu said it has partnered with Smart
Communications, JVC Mobile Entertainment System and 3M Scotchtint in
this event.
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