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Monday, March 03, 2008

 

MARKETING IT
By Gil Velez
Working with Commander Data?

 
If you are a Trekkie like me, then you would know Commander Data, played by Brent Spinner in the TV series “Star Trek, The New Generation.” 

Commander Data is an android that knows almost everything that is stored in his own “data center.” According to Wikipedia, his storage capacity is reportedly at 93,132,257.5 gigabytes, while his processing speed is at “60 trillion operations per second” or 60 teraflops!

Can you imagine if instead of data centers, businessmen would have Commander Data by their side during meetings, storing, processing and pulsing information at unimaginable speed? 

The pulse of any business

Data centers are the pulse of any business. They are 24/7 operations avoiding every second of downtime. Found in corner rooms or a larger facility, data centers house information. Through servers, data storage, networks and applications, this flow of information inside the company and to the outside world must be managed efficiently.

Alvin Lim, business development manager, Data Center Solutions, Services & Software of APC-MGE Asia Pacific said that, “Data centers play a critical role in most organizations today. The data centers house mission-critical applications that companies cannot afford for them to fail.” 

Indeed failure is not an option as data centers continue to evolve as special environments with integrated backup power, security and other environmental applications like air conditioning and fire suppression. All these technology contribute to ensure business continuity.

Last week, I visited EMC’s South Asia Development Lab (SADL) at the Changi Business Park in Singapore. This facility is the first of its kind for EMC in the Asia-Pacific Japan region. “SADL is not just a showcase of EMC’s cutting-edge technologies, but also a very powerful vehicle for EMC to respond to customers’ needs and challenges. It is unique to EMC as it integrates our corporate engineering with sales and services to enhance total customer experience through our proven solutions and capabilities,” said Steven Say, director of SADL.

While older data centers would have cables under the floors, I saw elevated cable trays at this facility.

Pradeep Nair, solutions center manager, said: “Cables are routed above the ground thereby providing a plenum for air to circulate below the floor. This will lead to maximum energy efficiency and minimum environmental impact. In the long term, the objective is to reduce the energy consumption of the data center and become ‘green.’”

Outside the region, data centers are being built in countries like Siberia and even Mongolia, where a South Korean Internet provider is working with the government in building a data center that will house the government’s IT systems and Internet infrastructure. In Vietnam, a new 1,000-square meter data center worth around $10 million will soon rise in Ho Chi Minh City. It will host and provide backup services to government agencies, financial companies and banks.

Threats to data centers

Pradeep said that loss of data may happen in the form of security breach, human error or a deliberate act, system malfunction, natural disaster and fire. “Our data center uses water-based fire suppression system. Other gas-based suppression systems are also common in Singapore.” 

Fire prevention and detection systems are also typically zoned so that even if a fire does break out it can be contained and extinguished within a small part of the facility.

Alvin Lim added that the biggest threat to the data centers is the lack of properly trained and experienced personnel to operate and manage the physical infrastructure within the data centers. “As a consequence human errors occur and this causes downtime of services,” according to Lim. He recommended that companies should set aside budget for training data center operations personnel. “If possible, engage a consultant from companies that have experience in operating data centers.”

And let us not forget the undersea earthquake that hit Taiwan in December 2006. Due to damaged undersea cables, Internet and telecommunications services were interrupted in many countries like Hong Kong, Malaysia, the Philippines, Singapore and Thailand (Repeated only two weeks ago in the mid-east).

Other data on my mind

For nearly one year, my UST Advertising thesis students and I managed different types of data in our minds. And like data centers, every bit of information was processed to produce a thesis. Congratulations to my Thesis 2K8 Team who successfully defended their thesis last week. They are Eia Belveder, Kristine Buendia, Jeeno Marco David, Jessa de Guzman, Franchesca Genato, Miguel Gutierrez, Christine Kiac, Kristel Leonardo, Gian Nealega, Andrea Ong, Lloyd Querijero, Marianne Quan, Jacklyn Remo, Chico Santos and Ingrid Torricer. 

Now, they are ready to fly and join the real world.

And yes, it is truly a “great way to fly” with Singapore Airlines. SQ is really one rare brand that meet and goes beyond what they promise to their patrons. It always took less than a minute for flight attendant Chie Hwee Chen to give me an extra glass of orange juice, a blanket and a complimentary deck of cards. Why can’t other airlines we know also make the flying experience consistently (without any downtime) a great way to fly?

Finally, allow me to greet my wife, Cecile Gabutina-Velez of McCann Erickson Philippines. It was her birthday yesterday and that is one piece of data I won’t ever forget.

   

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Severino O. Frayna Jr., Benjie Dela Rosa
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