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TOKYO: US entertainment giant Walt Disney said
Thursday it would produce cartoons in Japan in tie-ups with the
country’s famed animation industry in a rare bid to adapt to
regional tastes.
The company that turned Mickey
Mouse and Donald Duck into global icons has traditionally
distributed the same US-made films around the world.
Walt Disney Company (Japan) Ltd.
said it would start by making a short children’s animation series
in Japan using three-dimensional computer graphics.
The series, titled Fireball, will
feature robots in the distant future and start airing in April,
company officials said.
“We aim to provide products
that match the taste of the local market,” said Mariko Hisamitsu,
a Disney Japan official in charge of the television business.
“Disney characters are well recognized in Japan and we believe
providing contents catering to consumers is necessary to expand the
market.”
--AFP
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