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Saturday, March 08, 2008

 

High Court favors Viva against GMA 7

Network giant’s claim to exclusivity for a game show slammed by Supreme Court

By William B. Depasupil, Reporter

THE Supreme Court turned down the petition of television giant GMA Network Inc. on its claiming exclusivity and broadcast rights over a television game show.

In a seven-page decision penned by Associate Justice Adolf Azcuna, the High Court’s First Division upheld an earlier Court of Appeals (CA) decision not to issue an injunction order against Viva Television Corp.

The subject of the GMA-Viva court battle was the television game show The Weakest Link, a very popular show hosted by Edu Manzano years back.

“The Court is constrained to sustain the CA’s ruling that petitioner [GMA] has failed to establish its right to a writ of preliminary injunction,” the High Court said in ruling against the suit initiated by GMA Network against Viva.

Chief Justice Reynato Puno, Angelina Sandoval-Gutierrez, Renato Corona and Teresa Leonardo-De Castro concurred with the ruling.

The case was brought to the High Court after the appellate court recognized the contract of GMA Network dated June 14, 200, to air and produce The Weakest Link. But the appellate court also recognized the contract of respondent Viva of July 17, 2001, to air the same game show.

The appellate court noted that since the GMA Network contract covers only 52 episodes while the Viva contract covers 130 episodes, the GMA Network contract had become stale and the television giant’s request for an injunction was rendered moot and academic when Viva showed the 55th episode of the game show.

Viva not aware of existing GMA contract

According to the appellate court, Viva was not aware of the prior and existing contract of GMA Network when it signed its July 17, 2001 contract with the owners of the game show from Europe.

However, GMA Network claimed that the appellate court’s ruling is not in accordance with the law and jurisprudence because the two contracts cannot co-exist, and that a broadcast contract is by its very nature exclusive.

GMA Network also asserted that the appellate court should have enforced its prior and exclusive rights to the airing of The Weakest Link.

The television network lamented that Viva was able to air the game show continually because the appellate court issued a 60-day temporary restraining order that stopped a trial court from enjoining Viva from airing The Weakest Link.

But the real issue under controversy is whether or not GMA Network can stop Viva from airing episodes 56 through 130 of the game show, given that its contract covers only 52 episodes.

According to the High Court, the exclusivity is not expressly provided in GMA Network’s contract. “In fact, GMA was given only 52 episodes whereas there were 130 episodes, which would seem to indicate that the intent was to open the show to another player.”

Under the circumstances due to the two contracts, the High Court said it cannot definitely say there is exclusivity unless there is evidence such as expert witnesses attesting to the practice in the industry, and other relevant factors such as technical reasons.

“This is all the more so in light of the fact that petitioner’s contract was verbal and no written memorandum of its terms was presented. For this reason, the Court is constrained to sustain the CA’s ruling that petitioner has failed to establish its right to a writ of preliminary injunction.”

   

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Severino O. Frayna Jr., Benjie Dela Rosa
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