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Pricing is one of the most important aspects of business that has
the capacity to make or break not only a brand but an entire
company. This is a fact that even CEOs, marketing executives, sales
directors spend a great deal of time to come up with a correct
pricing.
“A pricing decision-making system should
balance the internal cost-based pricing considerations against the
external consumer-responsiveness-based pricing considerations,”
said Chiqui Escareal-Go, president and CEO of Mansmith &
Fielders Inc., a leading advocacy-based company into sales and
marketing consultancy. Considering this need, Mansmith offers
a seminar on “Pricing Strategies” on March 11 to 12 at the
Mandarin Hotel from 8:30 a.m. to 5:30 p.m. This is the first time
that Mansmith offers this seminar.
Dr. Ned Roberto, who recently joined Mansmith as
vice chairman and chief insight adviser, will recommend a pricing
strategy that is both revenue and profit maximizing based on his
more than 25-year experience in marketing research and understanding
consumer behavior.
Besides the “Pricing Strategies” seminar,
Dr. Roberto will conduct three seminars in April on topics that will
be discussed lengthily for the very first time. Dr. Roberto,
whose credentials include co-authoring Social Marketing with Philip
Kotler and a Ph.D. from Northwestern University, will help
participants create “big ideas, big emotions, and big stories
systematically” during his seminar on “Consumer Insight” from
April 3 to 4, 2008. On April 8 he will head a special one-day
“Word-of-Mouth Marketing” and, on April 15, he will tackle
another special one-day topic, “Do-It-Yourself Marketing Research
on a Shoestring Budget.” All seminars are from 8:30 a.m. to 5:30
p.m. at the Mandarin Hotel.
“These one-day seminars are very effective in
boosting a new brand or product. Participants will surely learn the
still largely untapped power of Word-of-Mouth Marketing. While the
Marketing Research on a Shoestring budget can aid marketing
decision-makers especially if they’re working on a tight budget,
said Escareal-Go.
Another groundbreaking offering from Mansmith is
the first-ever Blue Ocean Strategy (BOS) Bootcamp. Mansmith is once
again bringing Josiah Go, its chairman and chief strategist, to this
new program which includes much “involvement” from the
participants. This BOS bootcamp will be held on March 27 and
28, 8:30 a.m. to 5:30 p.m. at the Hotel Intercontinental in Makati
City.
Go, being the first and only Filipino to
successfully complete the Blue Ocean qualification process in France
, will tackle the Blue Ocean Strategy formulation side. Participants
shall work in small groups and apply what they have learned using
cases that will be assigned to them.
Those who will reserve early for all the
seminars mentioned can enjoy an Early Bird discount. For more
information, call Alice Torres at 722-2318 / 727-7142/
0918-81-168-88, e-mail: info@mansmith.net or visit www.mansmith.net.
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