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Monday, March 10, 2008

 

BEYOND THE BUZZWORDS
By Reylito A.H. Elbo
Narcissistic leader:
And you know what I mean

 
IF there’s one ideal situation that could tell us if the people have money to spare, it’s the belief that, regardless of the OFW dollar, condominium living (and working) has become in vogue once again.

It was not always this way.  There was a time, not too long ago, when Erap was elected to the presidency and hundreds of thousands thought that it’s much better to leave the country for some foreign land than invest in a condominium unit, much more in owning a real piece of land.

By today’s standards however, condominiums have become an ideal option judging by several attractive offerings of companies led by Ayala Land and others, heavily promoted through the media, which if you can imagine is worth several millions annually.

I mean “and others” for how could these companies beat the caliber of Ayala Land with its track record of professionalism in the real estate business?  I don’t know who decided that they can beat Ayala in its ball game, but we normal human beings could probably understand the situation given our exposure to the Why Not Theory.

Ayala Land et. al. spend millions of pesos on attractive color print ads, defined as an “activity designed to convince people to spend their hard-earned money in favor of narcissistic business people.”

If you think that’s ridiculous, then you haven’t read Michael Maccoby’s book on Narcissistic Leaders (Harvard Business School Press, 2007).

Yes, it’s what I’m reading now.  To be more precise about it, the book is my constant companion whenever I’m stuck in this (bad word omitted) metro traffic.

As you could imagine, the book Narcissistic Leaders is based on the term “narcissism” and derived from the myth of Narcissus, the classic story of a boy who can’t stop staring at his reflection in a pond and who died in the process.

The story is found in the Meta-morphoses, a first-century A.D. epic poem by Ovid.  But it was Sigmund Freud who appropriated the term to explain male homosexuality and sexual perversion.  And so whenever we say “narcissistic,” we often refer to someone who looks and acts a lot like Narcissus in any form.

According to Maccoby, Freud’s concept of narcissism belongs to a leader who can’t compete with the image of someone whose obsession with himself is so complete it brings about his destruction.

Now we ask the question that you’ve been waiting for: “Is Gloria Glue a narcissistic leader or what?”

Two Saturdays ago, the Inquirer came with a news story quoting GMA saying “I am the president. . . You’re just a housewife” referring to Gina de Venecia who admitted being rebuked whenever the latter talks about preventing corruption in governance.

Some few days back, Ms. Glue was reported as having admitted in a radio interview over DZRH that she’s against corruption just like the rest of the populace.  The problem is that she’s not doing enough to prosecute those involved in the NBN-ZTE deal, the fertilizer scam, and many more.

Clearly, President Glue has manifested in blatant actions and so many poison text messages designed essentially for herself and the preservation of her presidency rather than for the Filipino people.  If that’s not narcissism, then I don’t know what to call it.

Will this craziness ever end?  I mean, and to paraphrase Maccoby that a narcissistic character is one who can’t compete with herself that it’s only a matter of time before it brings her destruction.

 Will Filipinos ever come to their senses?  So laugh if you want.  I’m going to be rich searching for more buzzwords so that I could buy a Makati condominium unit from Ayala Land so that I can have a vantage position to see for myself another “communal action” or “interfaith rally” taking place.

That position could surely allow me to operate an engine-less fighter plane with noises coming from my mouth.  It’s one sure way to beat a no-fly zone.

___

Rey Elbo is a business consultant specializing in human resources and total quality management as a fused specialty.  Reader’s feedback may be sent to kairoshq@info.com.ph

  
 

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