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Saturday, March 15, 2008

 

Unilever to export Halal food to Middle East

By Katrina Mennen A. Valdez, Reporter

THE Philippine unit of Unilever said it is set to export Halal food to the Middle East and other Muslim countries.

Alfredo C. Franco, Unilever Philippines vice president for supply chain, told The Manila Times that the multinational firm is in talks with the Muslim Mindanao Halal Certification Board to meet the requirements of this market.

The local certification board is being honored in the Middle East, Franco said.

“Apart from making [our] food products Halal-certified, [this is] also one way for growing health- conscious consumers,” he said.

Once certified, the initial products that will be offered to the Middle East will be the mayonnaise-based segment under Lady’s Choice dressings and sandwich spreads.

“Right from the very start, Unilever’s mayonnaise products are very healthy and of quality, since it is made from pure soya oil and other fresh ingredients,” Franco said.

Unilever has a state-of-the-art mayonnaise plant in Cavite province. The facility has yet to reach its maximum capacity, so the company wants to maximize this opportunity to export food products for Muslim consumers all over the world.

There are 10 million Muslims in the country but the requirements for Halal products across the globe are estimated to be more than $200 billion a year.

Based on the United Nations’ data and Central Intelligence Agency (CIA) Factbook, Muslim consumers account for 25 percent of the world’s population. There are about 1.5 billion Muslims in seven regions of 112 countries all over the world, and the number is projected to grow at an average of three percent every year. The CIA Factbook projected that by 2010, the Muslim population will increase to 3.2 billion.

Unilever Philippines exports deodorants and food flavorings under the Knorr brand all over the world.

  
 

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