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Wednesday, March 19, 2008

 

VIEWS FROM A BRIT
By Mike Wootton
‘Never mind the quality,
feel the width’

 
It’s difficult these days to read any Philippines newspaper which does not contain material which is “corruption centric” or “China centric,” or usually both! The international media is very concerned with the condition of the US economy and its currency the US Dollar, and rightly so in the light of fourth biggest investment bank Bear Stearns take over by JP Morgan at 6 percent of its value. Even though in this business news environment there is speculation that the recent fall of the Dollar is the result of a deliberate strategy of the Chinese, who by not allowing the Renminbi to appreciate have achieved their current position of world manufacturing dominance (at least in market share terms if not in quality terms). On this, China’s pre-eminent position in manufacturing particularly for the low end retail sector has been achieved by application of the Chinese lowest price approach-quality which is normally a consumer selection criterion has been marginalized due to wholesaler buying patterns and quasi monopolistic retail markets (e.g., how many different major toy stores are there in the Philippines? or for that matter why do all UK High Streets look the same ?). The World is being forced—and ably helping itself toward the adoption of the Chinese “virtue” of frugality—“never mind the quality, feel the width,” supported by ready availability. Cheap, often poor quality Chinese products are readily available and it becomes increasingly difficult to find better quality more expensive items manufactured in places other than China. Is it any surprise that China has become the World’s factory for the sectors for which it is best equipped.

The Western world’s overly sophisticated and highly regulated financial sectors look as if they are managing to do a lot of damage not only to themselves and the banks and speculators which make up much of the sectors (and who can afford it), but also to ordinary people who need shelter and food (who struggle to afford it). Its going to become much more difficult for ordinary people to get a mortgage now, largely because banks have been relaxing their lending criteria to people over the past few years to levels which clearly are unsustainable—lending 5 or 6 times annual income and 125 percent mortgages! (mainly in order to protect or increase their own domestic property securities). The bubble had to burst, “pop!” So despite the high levels and much publicized regulation—“at a distance of course because we don’t want to impede the private sector’s ability to do what it does best …” the system has still gone “pear shaped.” Personal greed and self interest are not effectively constrained by the regulator but the penalties for flaunting the regulations do motivate people to cover up mistakes. Not a healthy mix.

There are therefore qualitative issues, on the one hand the ability and desire of consumers to be able to use quality as a selection criterion when buying, and on the other hand the quality of decision making in the financial sector when it is left largely to its own devices. Both these aspects of quality can be seen to seriously affect macroeconomics. China is building (cheap) environmentally undesirable production facilities and employing cheap labor in order to capture and feed the World’s low end consumer appetites, and through this undermining the US (and probably the Western World’s) economy which in turn is contributing to its own demise through poor quality practices in its financial sectors.

Unless there is a higher regard for real quality and real choice, which in turn will lead to better quality in peoples behaviors, then the Chinese will indeed dominate the World, whether or not this would be a good thing is another issue!

Mike can be contacted at mawootton@gmail.com.

  
 

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