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Thursday, March 27, 2008

 

A sweet kitschy life

The Tagaytay home of Aficionado’s main man

By Karla Rey, Contributor
Photos by Nicky Sering for Giveadogabone

Joel Cruz in one of his favorite sitting nooks

People have their own peculiarities. For Joel Cruz, the preference for cool weather is one. “I like cold places. Whenever I travel, I never go during summertime. It’s almost always usually during winter,” he shares. It is then not surprising to learn that besides this Tagaytay rest house, the other is in Baguio.

Joel Cruz, the man behind the flourishing Aficionado brand and who has launched his own signature line of skin care products, is a story of success. A psychology graduate of the University of Santo Tomas, he realize early on that his strength lay in marketing. While he has had his shares of business lows specially in the mid 1990s when he had to close his garment manufacturing enterprise, he nonetheless opened more Aficionado outlets, a move that proved his business acumen. But despite being a hard-working businessman, Cruz finds time to reward himself. And this rest house was one.

From the moment a visitor enters the three-level home it is clear that is a place of uncommon personality. The first floor is classic Mediterranean, the second is Oriental and the top-most, is basically comfortable eclectic. What ties them all together are the breath-taking views made possible with floor to ceiling glass panels.

An Agui Pagkatipunan door opens to the living area with double volume ceiling. A beautiful chandelier, that reminds Joel of a pineapple—that in turn is associated with Tagaytay—hangs above the space and casts a soft glow. To the left is a grand staircase with a piano below it. A short turn is the formal dining area beside a well-equipped kitchen. Right outside is the al fresco dining set that overlooks a pool, which from the top was shaped like the Aficionado bottle and its logo marked on the bottom. “That is heated,” he says probably to explain a pool despite its cool location. It was evident that this place was created both for entertaining and relaxation.

Going up the wooden stairs, a striking hand-carved Oriental wall hang breaks the monotonous ascend. This piece marks the second floor dedicated to pieces completely different from the public areas below. This floor houses the three guest rooms furnished pragmatically with sofas that transform into additional beds.

The topmost floor is his sanctuary. Here, one finds his bedroom done in a dynamic red. Right outside is a well-stocked bar that opens to a porch. Still a work in progress, he is considering of consulting a feng shui master on properly locating his bed, currently angled so that he always wakes up to a nice view.

Cruz claims he didn’t hire a single interior designer. Artfully designing the house himself, he gives it a personal sense of definition and comfort. Despite his very hectic schedule, Joel was very hands-on in the process, from conceptualizing to detailing and personally picking out the pieces. “Even when I travel, I bring home things that I like and not really worry if it will fit [into his current collection].” And with the different themes he has in this home, he probably doesn’t have to.

While some people would prefer a hideaway that is all country or perhaps all vintage, Cruz’s home took a different approach. Nonetheless, the result is a home that has the ability to melt any busy man’s worries away—the owner’s and those of people fortunate enough to be invited in.

   

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