|
By Karla Rey, Contributor
Photos by Nicky Sering for Giveadogabone
People have their own
peculiarities. For Joel Cruz, the preference for cool weather is
one. “I like cold places. Whenever I travel, I never go during
summertime. It’s almost always usually during winter,” he
shares. It is then not surprising to learn that besides this
Tagaytay rest house, the other is in Baguio.
Joel Cruz, the man behind the
flourishing Aficionado brand and who has launched his own signature
line of skin care products, is a story of success. A psychology
graduate of the University of Santo Tomas, he realize early on that
his strength lay in marketing. While he has had his shares of
business lows specially in the mid 1990s when he had to close his
garment manufacturing enterprise, he nonetheless opened more
Aficionado outlets, a move that proved his business acumen. But
despite being a hard-working businessman, Cruz finds time to reward
himself. And this rest house was one.
|
Full
Story>>
