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Saturday, March 29, 2008

 

The secret is out

By Chatty Bella

Everybody wants to hear a secret. The idea of knowing lucrative knowledge not known to all can sometimes make you feel sneaky, at the same time, empowered. Through plush poetry, a wide serving of notable press, media, and guests were invited to Secret Recipe’s branch at Fort Bonifacio, where they celebrated the coming of this lifestyle café, a growing favorite in the region.

Officially launched back in 1997, Secret Recipe is known to be a unique and casual dining café serving more than 50 types of menu selection. With over 40 types of cakes and baked desserts, not forgetting a flavorful range of ice cream and beverages, it certainly has evolved into a modern-day dining experience. Offering customers its award winning cheesecakes, desserts and fusion food with friendly and personalized service, Secret Recipe has become a leader in the global lifestyle café industry. Ensuring that there is something for everyone at anytime of the day, Secret Recipe became an instant local favorite.

Offering customers a warm and friendly ambience in a trend setting environment, Secret Recipe goes beyond the usual café or restaurant services. The uncompromising quality of their food and desserts, coupled with moderate pricing, has created a new lifestyle trend compromising of a loyal base of food and cake lovers.

Guests were welcomed at the recent relaunch with colorful, refreshing drinks and appetizers to tease the taste buds of what is to come just minutes after entering the gateway towards the café. A feast for all the senses, all bases were covered as guests delighted on delectable sweets, drinks, decors and music.

The night showcased Secret Recipe’s variety of dishes, desserts, and drinks by revealing the brand’s lifestyle video.  The reel also featured unique dining experiences offered by each branch.

Dinner was served with a Parade of Dishes on flag placemats which represented the delicacies’ home countries. Featured dishes for the night included their award-winning Irish Lamb Stew, authentic Singapore Laksa, and Mediterranean dishes Pan-grilled Dory in Lobster Sauce and Roasted Chicken with Turmeric Sauce.

A human bingo game served as entertainment for the guests who had an exciting time unlocking the secrets of their company for the night. Engaging everyone, the event truly satisfied guests’ curiosity and their “needs to know.”

As the night ended, a celebratory toast was made with desserts in hand. Guests were given their own specialty cake to take home, along with the relished memories of a tastefully unforgettable experience of culinary quirks.

March is the month that Secret Recipe was formally introduced to the country! Watch out as they stir the excitement even more with a string of promotions and new dishes. The summer months in Secret Recipe will be made even more exhilarating as they launch Summer’s on Us. Secret Recipe treats you to a relaxing visit to the Zen Institute and gives dining patrons a chance to win trips to their favorite summer destinations brought to you by The Tides Boracay!

Secret Recipe not only boasts of its impressive menu but also boasts of the young spirit behind the brand. Secret Recipe, managed by newly graduate Jennifer Tan of De La Salle University, is shaping up to conquer the rest of the metro, one outlet at a time.

   

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Severino O. Frayna Jr., Benjie Dela Rosa
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