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For many, appliance stores are simply just
that—appliance stores. People may have not noticed, but today’s
versions are well-lit and generous with walking areas so that
customers can move around with more ease and convenience. The
interior design is tasteful and artistic, with merchandise
masterfully arranged and enhanced by lively colors and enticing décor.
It does not surprise that digital
products manufacturers have taken notice. For one, Acer, one of the
world’s top computer manufacturers, had taken note of the
transformation of appliance stores into best-of-breed showrooms for
modern-day gadgets since 2006. The company decided to tap appliance
stores not only as a showroom but also as an alternative market for
its impressive product portfolio of laptops, desktops and even
projectors.
Through its distributors, Acer
then started establishing relationships with some of the best and
renowned appliance stores in the Philippines like Anson’s,
Automatic Center, Emcor, and SM Appliance Centers. Known for their
wide and impressive lineup of brands, ranging from audio and video
equipment to home and office tools and gadgets, the stores offer
Acer a tremendous boost to its products’ exposure. At the same
time, customers are assured of quality after-sales service that has
been the hallmark of the company’s success in the country these
past years.
Moreover, for the past several
years, researchers at Acer, one of the world’s most recognizable
brands in computing hardware, have been working almost
round-the-clock to ensure that every product that comes out of the
firm’s factories is consistently top-notch.
That every Acer product should be
able to satisfy the most demanding and discriminating needs of the
consumer, whether the choosy head of household or the serious
corporate type, is a dogma in the company’s code of belief.
The effort was well worth it. The
company again led the desktop and notebook computer market in the
Philippines in the fourth quarter of 2007. According to the latest
PC Tracker Summary for the Asia-Pacific region of the international
market intelligence firm IDC, Acer sold a total of 26,409 units in
the country during the period for an 11.6-percent market share.
In the consumer desktop category,
the brand emerged number one with 4,468 units sold for an
8.9-percent market share. It sold 10,087 units in the consumer
notebook category for a 34.1-percent market share compared with
4,375 units sold by its closest competitor. Acer also led in the
commercial notebook-category, with 6,516 units sold for a
27.4-percent market share over its competitor’s 5,902 units sold
and 23.8-percent market share.
In world ranking, Acer ranks
third bestseller of personal computers and second for notebooks with
the fastest growth among top-five players.
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