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Mitsubishi truck tops safety tests
Mitsubishi revealed its Strada
pickup scored four stars out of a possible five in the Adult
Occupant Protection category of the 2008 European New Car Assessment
Program (Euro NCAP) and its Australian counterpart (ANCAP).
Mitsubishi credited its exclusive
Reinforced Impact Safety Evolution (RISE) body and frame system for
the enhanced survivability factor of its occupants. The RISE frame
incorporates the front and rear crumple zones with reinforced beams
to absorb collision force and direct it away from the vehicle’s
interior. Besides the RISE body, Mitsubishi also cited the
Strada’s dual-stage front SRS airbags and seatbelt pretensioners.
According to the carmaker, the
Strada also convincingly passed the Swedish Moose (also called Elk)
test, where vehicles are made to do evasive maneuvers to determine
if they’re stable.
Philippine Mitsubishi assembler
and distributor Mitsubishi Motors Phils. Corp. (MMPC) said the test
results are proof of the Strada’s competence and serves as a handy
tool in further promoting the pickup—whose 4x4 version is
presently enjoying a 34-percent share in its segment.
“It gives great value for the
money, thanks to its unique features. And now, given this high
rating safety rating from Euro NCAP and ANCAP, the market is assured
that the Strada is also the safest pick up in the market today,”
said MMPC Assistant Vice President for Marketing Services Froilan
Dytianquin.
shell, citi, visa offer fuel
rebate
Pilipinas Shell, Citibank and
Visa on April 23 announced they have collaborated for the first time
to provide motorists with better fuel rebates coupled with their
purchases through the new Shell Citi VISA Card. The companies said
the card allows Filipino motorists to go even further with Shell by
saving on fuel and other purchases.
The new Shell Citi VISA Card
offers a 5-percent rebate on Shell fuel purchases, a 0.5-percent
rebate on non-fuel purchases, a 5-percent to 10-percent discount on
oil change services at Shell Helix Centers and free roadside
assistance service, Shell said.
The launch of the new Shell Citi
VISA Card was attended by officials of Shell, Citibank and Visa led
by Ed Chua (Shell country chairman), Arlene Manalo (Shell Phils.
marketing manager), Mark Jones (Citibank Global Consumer Group
country business manager), Bea Teh-Tan (Citibank Cards business
director), Surath Chatterjee (regional director for Cards Business)
and Bob Joubert (Visa International country manager).
“People want the freedom to
travel by car and we understand that fuel makes up a good part of
monthly spending, so we have designed the Shell Citi VISA Card to
help our customers get more out of their household budgets,” said
Shell Retail Vice President Sammy de Guzman.
“Our relationship with Citi is
vital because it means working with an established global leader in
personal financial services whose credit card expertise, customer
service and reliability are proven in over 50 countries,” he
added.
For more info, call 423-3000 or
log on to www.citibank.com.ph.
Racers, celebrities support
prestone
Prestone Coolant said racers, TV
personalities, models, beauty queens and other celebrities who
attended the Prestone Celebrity Pitstop event held last month at a
Pasay City mall have supported its line of automotive coolant
products. Prestone revealed that leading the guests was its new
endorser, racer and TV personality Gaby de la Merced.
“Prestone will really take care
of your car,” de la Merced said. She also bared that a previous
mishap caused by an overheated car made her decide to endorse
Prestone Coolant.
Also present at the event was de
la Merced’s fellow racer Pia Boren, who said, “The engine goes
through immense stress and to soothe it down you need coolants
especially during these hot summer months.”
Prestone announced other
celebrities who had their cars filled up with its coolants were Ram
Revilla, Katya Santos, Christine Jaca, Jeffrey Hidalgo, Bruce
Quebral, Wendy Valdez, JB Magsaysay and Miss Earth-Philippines
pageant winners Cathy Untalan and Joycie Nocomura.
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