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Friday, May 09, 2008

 

DEVELOPMENT DIALOGUE
By Nora O. Gamolo
Bridging the gap between 
media and development


Friends have always wondered what impelled me to go back to media and choose it over development work as my main profession. After a decade away from media and carving a very promising career in development, I have decided to re-enter a profession that guarantees high tension, almost unmanageable pressure and uncontrollable dynamics.

I could be hailed to court for libelous or seditious statements, they said. Tens of practitioners now suffer this ignominy for different reasons, the politically motivated charges mostly flimsy.

While not in a state of war, the Philippines is one of the most dangerous places on Earth for people in media. With a million and one reasons, and with scarce funds, the aggrieved can always find exterminators to kill journalists in this unemployed-rich country. Some 58 have been killed after the Arroyo ascendancy in January 2001 when extrajudicial killings became part of the country’s political fashion. So why go back to media when one’s longevity is better assured by the more laid-back type of development work?

By becoming a full-time journalist again, I am seen by friends as having abandoned a professional culture that demands clear-cut structures, consensus building, transparency and rigid adherence to rules. Compared to media, these factors guarantee a little boredom, but also better conflict management and more stability and control at a time that one prefers to deal more with life’s complications, rather than the febrile state of society.

Alas, predictable variables are hardly present in media work. Even some practitioners agree it is intrigue-laden, mysterious, dark, nebulous, dangerous and hardly palatable to one already used to a comfortable, albeit work-filled routine in development work. Linkages are probably better explained and more restraint can be seen in development work, whose practitioners never make loose connections and study issues more intently. That partly explains why even government experts find it hard to tangle with them.

More common grounds link media and development than what meets the eye. Media is probably the best avenue for development workers to share and propagate their values. The media agenda becomes the public agenda, and the written or spoken word becomes public opinion, for good or bad.

Media is probably the best avenue to inform and educate the public. In my younger life, childhood teachers demanded that we read the newspapers everyday and report in class the latest goings-on. These included the debates generated by a simple legislative measure, a political statement, or government policy. These were veritable academic exercises, when we updated and upgraded the information provided by our textbooks and supplementary learning materials.

Media is among the best avenues to discover the latest in development work. When one is barrio-based or away from the centers of information, what goes into media—TV, radio or the occasional newspaper—becomes the buzzword for barrio residents, transients and development workers.

The media is the best avenue to make barrio folk know about specific instances of corruption, dynamite fishing, deforestation or even the war in Iraq, and what development workers and activists are saying and doing about these nightmares. Media reports on the concrete measures being undertaken by different actors, giving a measure of hope and enforcing the belief of the concerned that these problems can be hurdled.

Much had been raised about media’s continuing failure to educate the public about social innovations, and media has other long-time weaknesses. It runs after oddities and half-normal phenomena, but its predilection is to be writing about personalities, superstars, the rich, powerful and influential, as if their every word and action will make society stronger or topple over, whichever is the case.

Fieldwork is expensive, and journalists need a higher level of training to better write about how a storm surge affects ordinary fishers and how dynamites decimated a rich harvest of seaweeds that could spell a year of bounty for them. One needs more exposure, not to mention social sensitivity, to write about how young bodies endure walking for 20 kilometers a day, ten each way, just to finish school. One has to understand social nuances to explain efforts to bring the wheels of justice to the barrios, or how social experimenters are improving educational and health delivery systems.

Media may be writing about superstars, but it hardly writes of social or even simple laboratory experiments that bode changes in the way we say, do or even think of things. It may write of innovations in information and communication technology, but not of simple technologies introduced to the barangays (like composting and material recovery facilities) that tell people that change need not be so painful.

I feel it is my supreme privilege to have been part of many adventures in development work that I can now write credibly about, including its many debates, philosophies and personalities. By going back to media, who says I have left development work?

opinion@manilatimes.net

   
 

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