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Being in a country where rice is the staple and where news of a
looming rice crisis has become a national concern, a Filipino rice
brand promises to offer not only quality grains but also the
benefits of naturally cultivated hybrid rice.
Considered one of the best in the market today,
Doņa Maria Premium Rice offers three variants developed naturally
through proven rice technology and practices pioneered by SL
Agritech to give the public new ways to enjoy hybrid grains that are
not genetically modified.
Through the continued advancement of its rice
processing, SL Agritech began promulgating its own hybrid rice seeds
and cultivating its harvest in its private rice technology farm in
Laguna, ensuring the high quality of its grains packaged into the
brand variants.
The Doņa Maria brand is the result of years
of hard work and dedication, with SL Agritech employing proven and
time-honored agricultural techniques to successfully combine the
best features of the worlds most recognized premium rice
variants, stated Henry Lim, SL Agritech chief executive officer,
who had named the brand in honor of his mother.
Lim explained that the Doņa Maria Jasponica
Rice combines the fragrant aroma of Jasmine Rice and the excellent
eating quality of Japanese rice. When cooked, the grains achieve a
soft, sticky and chewy texture enhanced further by its aroma.
Doņa Maria Jasponica Brown Rice, on the other
hand, offers the healthy benefits of brown rice to the
Jasmine-Japanese rice mix. High in fiber with no cholesterol and
fully flavored by the natural nutty texture of brown rice, the
variant is the perfect alternative for health-conscious, rice-loving
Filipino families.
Not to be outdone, the Doņa Maria Miponica Rice
is a combination of the clear, translucent, long and slender grain
quality of Milagrosa, and the exceptional eating quality of Japanese
rice. Fluffy and sticky with a pleasant, delicious aroma, Miponica
Rice is easy to cook and stays soft throughout.
Lim also revealed that aside from its Laguna
farm, the company also regularly taps farmers in Nueva Ecija and
other parts of Luzon to grow the variants.
We recognize the role of our farmers as our
partners in helping build up a sustainable, yearly harvest of hybrid
rice. That is why aside from providing them with our seeds, we also
invest in educating them on modern rice farming techniques to help
them benefit more from our hybrid rice, said Lim.
Aside from its adherence to product quality, Lim
also stressed Doņa Marias goal of making premium rice more
affordable for the common consumer. All three variants come in two,
five, 10 and 25-kilo packs.
Currently, the Doņa Maria brand can be found in
most major supermarkets and rice retailers in Metro Manila. A future
plan of the pioneering rice producer includes expanding its
distribution to the provinces and other countries around the world.
For inquiries, log on to www.sl-agritech.com.
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