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BARCELONA: The International Public Relations Association (IPRA) has
chosen the winners of its 2008 Golden World Awards for Excellence in
PR. Winning campaigns ranged from launching Virgin 1 television in
the UK to a global campaign for World Hunger Relief Week.
The IPRA judges chose 28 category winners from
117 finalists out of 404 entries from 52 countries.
“The prestige associated with winning a Golden
World Awards category is clearly demonstrated by the number of
entries received again this year. It is especially gratifying to see
entries from countries where public relations is still a relatively
new profession. Some particularly good entries were received from
Brazil, Hungary, Turkey and Poland,” said Michael Regester, jury
chairman.
The Golden World Awards prize ceremony will take
place at a gala dinner in London on June 10. For more information
log on to www.iprasummit.org.
Highlights
Weber Shandwick (Hungary) for a campaign to
protect the reputation of its client, SaGa Foods, after the outbreak
of bird flu at Bernard Matthews in the UK. Hungary was thought to be
the source of the outbreak and Weber Shandwick successfully
demonstrated that SaGa Foods were not implicated. (Winner of Crisis
Management category).
Racepoint Group (USA) for its program to help
nongovernment organization One Laptop per Child whose mission is to
provide laptop computers sufficiently affordable for every child in
the world so that they can have access to education. A multifaceted
campaign led to delivery of 100,000 laptops to children in the
world’s poorest nations. (Winner of the NGO Campaign category and
candidate for the United Nations Award).
TRACCS (United Arab Emirates) for its campaign
to reinvigorate and attract more visitors to the Dubai Summer.
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