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Sunday, May 11, 2008 |
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Winning brands build trust first
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Reader’s Digest honors companies named most trusted
by their users
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For the winners of the Reader’s Digest Trusted
Brand Awards, it’s all about quality service and earning the
consumers’ trust.
The Reader’s Digest Trusted Brands survey is
one of the most respected branding surveys in Asia. The survey, done
in partnership with the Nielsen Company, asks consumers through
questionnaires and phone interviews to rate the brands they trust
most based on trustworthiness, credible image, quality, value,
understanding of customer needs and innovation.
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 Full
Story>>
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O T H E R R E P O R T S
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Doña Maria Premium Rice
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Cultivating and harvesting a Filipino brand
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Being in a country where rice is the staple and where news of a
looming rice crisis has become a national concern, a Filipino rice
brand promises to offer not only quality grains but also the
benefits of naturally cultivated hybrid rice.
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Watson Wyatt seminars focus
on better management of people
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The economic slowdown in the West has brought to the forefront
issues that concern the employer and the employee, ranging from
salaries, to employment, and keeping the business afloat amid a
challenging global financial landscape.
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IPRA chooses Golden World Awards
winners for excellence in public relations
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BARCELONA: The International Public Relations Association (IPRA) has
chosen the winners of its 2008 Golden World Awards for Excellence in
PR.
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CAREER,
LIFE, SUCCESS
By Jay Jay Viray
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Not just another job
fair
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The Philippines is probably one of the few countries that produce
job fairs on a regular basis. Our job fairs come in all shapes
and sizes, such as the traditional ones held in colleges before or
after graduation...
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