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NISSAN Motor Phils. Inc. (NMPI) bared last week it will introduce in
the country the new Grand Livina multipurpose vehicle in June. The
Grand Livina, which has debuted in Indonesia and other countries in
the region last year, had proven to be a strong seller, according to
NMPI.
“We are aiming to launch this vehicle by
mid-June in the Philippines, but already inquiries are pouring into
our dealers,” said NMPI President Allen Chen. “This situation
has made our dealers open to receive orders of the new Grand Livina
earlier than we expected.”
NMPI said the Grand Livina was specially crafted
at the Nissan Technical Center in Atsugi, Japan for the Asian market
and penned by the Nissan Design Center.
“The idea is to conceptualize a modern vehicle
for the new-generation family,” said NMPI Assistant Vice President
Steven Hu.
NMPI revealed Hu was with the team that
successfully launched the Livina lineup in Taiwan. His expertise in
the vehicle proved to be useful in the emergence of this MPV for the
Asian region.
NMPI said the Grand Livina won as “2007
World’s Most Beautiful Automobile” in China. After the
vehicle’s launch in China, NMPI said the first right-hand drive
version was assembled and sold in Indonesia where sales reached 900
units in the first month, leading to 13,600 units by the end of
2007.
According to NMPI, the vehicle was next launched
in Malaysia in December last year, and has since received more than
10,000 orders and reservations. In Taiwan, the Grand Livina was
launched less than five months ago, and NMPI said 1,500 units of it
are sold there monthly.
Log on to www.grandlivina.com.ph for more
details.
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