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At the Progressing Together event held in Hanoi, Nokia introduced
four new products that accelerate the company's leadership in
emerging markets. Leading the pack is the Nokia 5000, which offers a
1.3 megapixel camera and a large QVGA display - Nokia's first
megapixel cameraphone at this price point - as well as music and
email capabilities, each new product brings a balance of features,
design and affordability to meet every lifestyle and budget. The new
mobile devices are expected to begin shipping by the third quarter,
with an expected price range between USD78 to USD140, before
applicable taxes or subsidies.
With the industry's largest portfolio of mobile
phones and support for more than 80 languages, more than one billion
people worldwide currently use a Nokia device. In recent years, the
majority of first-time buyers have come from the emerging markets.
However, a significant shift is underway - while the first-time
buyer market continues to grow, the number of replacement buyers-
consumers seeking to replace their current mobile phone with a
newer, more advanced model - has also grown substantially in
emerging markets. In 2008, Nokia anticipates that for the first
time, the number of replacement purchases in emerging markets will
exceed those of first-time buyers.
"People in emerging markets like Vietnam
are increasingly demanding more from their mobile phone - their
expectations and demands in terms of functionality and design are
similar to people in any other part of the world - with different
income levels at their disposal," says Chris Carr, Vice
President, Sales, Southeast Asia & Pacific, who oversees Nokia's
business in this region. "From the introduction of Nokia's most
affordable megapixel cameraphone, to a further expansion of our
product range in this market segment, we believe today's
announcements demonstrate Nokia's firm commitment to bringing
products and services that serve the varied needs and tastes of
people in emerging markets."
Nokia 5000 - a powerful package at an accessible
price
Boasting a 1.3 megapixel camera, a high
resolution QVGA display, FM radio with recording functionality, MP3
ringtones and more, the Nokia 5000 will set a new standard for
functionalty and affordability. For mobile entrepreneurs as well as
people on the move, the Nokia 5000 supports email and other
essential benefits including Nokia Xpress Audio Messaging, Bluetooth
and GPRS connectivity. The Nokia 5000 is expected to begin shipping
in the second quarter of 2008.
Nokia 2680 slide - entertainment and Internet
access in a sliding design
Nokia's first slide device for entry markets,
the Nokia 2680 slide is a slim cameraphone that offers a balance of
ease of use and entertainment functionality, including an FM radio
with recording capability and MP3 ringtones, and core mobile phone
features such as an expanded phone book. Its integrated digital
camera ensures spontaneous moments are captured and shared. The
Nokia 2680 slide is expected to begin shipping in the third quarter
of 2008.
Nokia 7070 - stylish, fold design sets it apart
Featuring a distinctive folding design with
geometric patterns and external light effects, the stylish Nokia
7070 is targeted at people who express their personality through
their mobile phone. The Nokia 7070 offers personalized content,
including themes and wallpapers, and MP3-grade ringtones. Every
aspect of this new phone, including its voice recorder and
integrated hands-free speaker, is designed for people who want to
stand out from the crowd. The Nokia 7070 is expected to begin
shipping in the third quarter of 2008.
Nokia 1680 classic - first phone, first camera
Nokia's most affordable cameraphone to date, the
Nokia 1680 classic offers essential mobile phone functionality with
the added benefits of a basic digital camera. The phone with VGA
camera and video recording features one-touch access for photos and
videos. For families or small businesses, the Nokia 1680 classic
also offers phone sharing functionality and easy access to email.
The Nokia 1680 classic is expected to begin shipping in the second
quarter of 2008.
-- Tech Times Online
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