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Friday,  May 16, 2008

 

Innovation fixation: 

Toyota F1’s search for the secret weapon


AT Panasonic Toyota Racing’s headquarters in Cologne, Germany, technical experts are working flat-out around the clock in the constant search for extra performance. Whether it is testing new parts in the wind tunnel, analyzing the latest track data to squeeze more performance out of the TF108, or challenging conventional wisdom on the drawing board, the quest for improvement never ends.

Several times a year the team introduces a major revision to its car, as it did for this year’s Australian and Spanish Grands Prix. Besides that, small modifications are made to the car in almost every race and test, which is in line with the Toyota Way concept of kaizen—or continuous improvement.

Cologne is the nerve center of this high-tech, high-intensity operation. But a Formula 1 team’s reach is far and wide and includes suppliers from three continents and full test days in six countries in 2008, as well as aerodynamic tests in Lommel, Belgium. One look at the Toyota Racing test team’s activities in 2007 gives an indication of the dedication involved: More than 5,000 laps of official testing over 52 days, with five different drivers at the wheel.

Team Manager Richard Cregan explained this process of continuous improvement is absolutely essential to remain competitive in Formula 1.

“If you’re not bringing something new to every race of the season you’re just going to be moving backwards,” he said. “Just trying to stay in the same position in comparison with the other teams is very difficult.

“So every race you need to be putting something new on the car. You need to be coming with some new ideas, perhaps revolutionary ideas, and whoever is doing that is the team that’s going to be on top,” Cregab said.

At Panasonic Toyota Racing, a thirst for innovation motivates the team’s engineers, who never cease trying to break new ground.

   

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Severino O. Frayna Jr., Benjie Dela Rosa
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